Social Media Manager | Digital Marketer

NOTE: We can only accept applications via the Application Form, so please fill in the form I've attached if you're a fit for the role.

Application Form: https://optinizer.bamboohr.com/careers/89?source=aWQ9MjA=

We are seeking a creative and results-driven Digital Marketer or Social Media Marketer to complement and enhance the capabilities of our existing marketing team. The ideal candidate will have a proven track record of creating engaging content across multiple platforms, maintaining brand consistency, and driving measurable results in sales or lead generation. This role demands a combination of technical skills, strategic thinking, and cultural alignment with our team.




Key Responsibilities


Content Creation and Management:
Design and publish engaging social media posts aligned with our brand identity.
Create synergistic content in both print and digital formats, including cheat sheets, postcards, and other customer-facing materials.
Ensure brand consistency across platforms, maintaining a cohesive tone and aesthetic.

Email Marketing:
Develop and execute email marketing campaigns using Constant Contact.
Monitor campaign performance and optimize for engagement and conversion.
Website and Blog Management:
Write and post insightful, SEO-optimized blog content to drive traffic to the website.
Implement and monitor Google AdWords campaigns to improve website traffic and conversions.
Print Media Integration:
Repurpose digital content into print formats, ensuring materials are compelling and visually appealing for customers.
Video Production and Editing:
Create and edit short-form video content for platforms such as YouTube Shorts, Instagram Reels, and TikTok.
Ensure videos are engaging and tailored to platform-specific audiences.
Performance Metrics and Lead Generation:
Track, analyze, and report on key performance indicators (KPIs) such as webform submissions, phone inquiries, and social media engagement.
Develop strategies to increase sales and lead traffic through digital and print marketing efforts.
Collaboration and Team Fit:
Work closely with the existing marketing team to align efforts and support overall marketing goals.
Contribute to a positive and collaborative work culture.

Qualifications:


Proven experience in digital marketing and social media management.
Proficiency in tools such as Constant Contact, Google AdWords, and Adobe Creative Suite (or equivalent).
Strong copywriting and content creation skills.
Video editing experience with tools like Adobe Premiere Pro, Final Cut Pro, or Canva.
Understanding of SEO best practices and analytics tools such as Google Analytics.
Exceptional organizational skills and attention to detail.
Ability to multitask and meet deadlines in a fast-paced environment.

Key Success Factors:


Cultural fit with the team and company values.
Ability to drive measurable increases in sales or lead generation through digital marketing efforts.

Preferred Skills:


Familiarity with print production and design processes.
Experience with A/B testing and campaign optimization.
Knowledge of emerging trends in digital and social media marketing.