Marketing Manager

* Scope:

- Timeframe: Part-time role, approximately 10–15 hours a week.
- Budget: $8–$15/hour, flexible based on experience and proven results.
- Objective: Build brand awareness, grow social following, and capture email leads in the pre-launch phase of our new women’s supplement.
- Tools & Platforms: Utilize AI tools (e.g., ChatGPT) for content creation, with potential for future integration of automation tools like Make.com or Zapier. Automation is not mandatory at this stage.
- Big Picture: We’re looking for someone who can independently develop and execute a marketing strategy, focusing on education and engagement to set the foundation for a successful product launch.
- Key Metrics (to be achieved within ~3 months):
1. Email Subscribers: At least 1,000 quality subscribers in our target demographic.
2. Social Media Growth: Around 5,000 total followers across Instagram/Facebook (combined), with an average engagement rate of 2–3% per post.
3. Email Engagement: ~30% open rate and ~3% click-through rate on average.
4. Brand Awareness: Demonstrable community engagement—comments, DMs, or brand mentions showing genuine interest.

* Job Description:

- About Us
We’re a team of three close friends working on launching a health supplement designed for women, focusing on menopause support and everyday nutrition. While our product is still in production, we want to build buzz and create a community before our launch.


- What We Need
We’re looking for a part-time Marketing Manager who can develop and own the marketing strategy while also executing the day to day tasks. This is a hands-off role where you’ll have the freedom to propose and implement ideas, experiment, and adjust as needed to deliver results. While we’ll provide high-level guidance and collaborate during weekly or bi- weekly check-ins, the responsibility for delivering on the strategy will rest with you.

* Responsibilities:

- Strategy Development
1. Propose and execute a comprehensive 3-month marketing plan that aligns with our email subscriber and social media growth targets.
2. Identify the best platforms (Instagram, Facebook, Pinterest, etc.) for our audience and suggest how to use them effectively.

* Content Creation & Campaigns
1. Create or oversee engaging, relatable content tailored to women aged 40–50+, focusing on educational and lifestyle themes around menopause.
2. Use AI tools like ChatGPT where appropriate but ensure the final content is polished, human, and resonates with the target audience.
3. Exceptional English skills are required, as content must be error-free, professional, and persuasive.

- Lead Generation
1. Design lead magnets (e.g., PDFs, checklists) that drive email sign-ups.
2. Set up and optimize simple funnels or landing pages for capturing leads effectively.

- Community Building
1. Build engagement by responding to comments, starting discussions, and creating a “tribe” of followers who trust the brand.
2. Explore micro-influencer collaborations (even pre-launch) to amplify reach and engagement.

- Paid Ads Management
1. Run small-scale ads (e.g., $20 CAD/day) to boost lead generation and social media growth.
2. Monitor ad performance and adjust targeting or messaging as needed.

- Analytics & Reporting
1. Track and analyze key performance metrics weekly, including follower growth, engagement rates, email sign-ups, open rates, and click-through rates.
2. Share a concise, easy-to-read report every week (e.g., via Google Sheets, a PDF summary, or email) detailing progress, insights, and any recommendations.
3. Highlight significant trends, challenges, or opportunities, and suggest adjustments to stay aligned with our goals.

- Autonomous Leadership
Take initiative and ownership of the marketing process. Experiment, iterate, and deliver results with minimal oversight.

How to Apply
To apply for this role, please use the link below:

https://app.willotalent.com/invite/kv8qhs/

ONLY PARTICIPANTS WHO APPLY AT THE LINK ABOVE WILL BE CONSIDERED FOR THE ROLE. APPLICATIONS SUBMITTED OUTSIDE THIS LINK WILL NOT BE REVIEWED.