Meta Business (Facebook / Insta Ads Expert)

We are seeking a seasoned Facebook & Instagram Ads Expert to manage, optimize, and scale advertising campaigns for multiple e-commerce stores with diverse product lines, including clothing, BBQs, and more.

The ideal candidate is a results-driven professional with extensive hands-on experience in creating high-converting ad strategies, scaling campaigns profitably, and driving consistent ROAS.

- Responsibilities -
Campaign Management: Plan, create, and execute effective Facebook and Instagram ad campaigns tailored to each store's audience and product offerings.

Ad Creation: Design compelling ad creatives, write persuasive copy, and leverage platform tools to deliver high-performing ads.

Scaling: Develop and implement strategies to scale campaigns while maintaining profitability.
Analytics & Reporting: Monitor ad performance, analyze data, and provide actionable insights to optimize campaigns continuously.

Audience Targeting: Conduct deep audience research and build precise targeting strategies to maximize conversions.

Budget Management: Manage advertising budgets efficiently across multiple stores to ensure optimal spend allocation.
A/B Testing: Continuously test ad creatives, audiences, and strategies to improve results.

- Requirements -
Proven experience managing and scaling Facebook and Instagram ad campaigns for e-commerce stores.
Strong portfolio or case studies showcasing past success in achieving high ROAS.
Expertise in Ads Manager, Pixel setup, and event tracking.
Ability to manage multiple accounts and adapt strategies to different products and audiences.
Solid understanding of e-commerce, sales funnels, and conversion optimization.
Creative mindset with a strong eye for design and branding.
Strong communication and organizational skills.

- Preferred Qualifications -
Experience with diverse product categories such as fashion, home goods, and lifestyle.
Familiarity with Shopify and other e-commerce platforms.
Knowledge of remarketing and retargeting strategies.
Ability to work independently and meet deadlines in a fast-paced environment.