Paid Ads Analyst

Roles and Responsibilities:

-Conduct detailed audits of PPC campaigns, including Search, Shopping and PMax campaigns, to identify areas for improvement.
-Analyze campaign performance metrics and generate actionable insights to enhance ROI.
-Utilize GA4 to track and interpret campaign data and user behavior.
-Implement and optimize Conversion Rate Optimization (CRO) strategies
-Use heatmap tools to analyze user interaction and suggest improvements for user experience.
-Prepare comprehensive audit reports for campaign Optimisation
-Utilize Google Tag Manager (GTM) to identify tracking issues and recommend solutions to enhance data collection and measurement accuracy.
-Provide continuous recommendations for campaign optimization to improve performance and drive business growth.

Key Skills:
-Proven experience managing and auditing Google Ads campaigns, especially Shopping and PMax campaigns.
-Proficiency in Google Analytics 4 (GA4) for tracking and analysis.
-Strong understanding of CRO principles and tools.
-Experience working with heatmap analysis tools
-Experience using reporting and analysis tools such as Google Analytics, Google Data studio.
-Experience with Google Merchant Center, ensuring the product feed is correctly optimized for Shopping campaigns.