PPC Manager-Amazon

WHO WE ARE?

Susie is a successful Amazon Seller of 5 years with a deep understanding of how Amazon works. Currently running 1 brand in the competitive niche of dog products on Amazon.com, she creates products that make dog owner’s lives easier. Susie puts a great focus on: DETAIL-ORIENTATION, SELF-INITIATIVE, COMMITMENT, CRITICAL THINKING.

Susie is stressed though, as she is spreading herself too thin and has too little time to work on product development to grow the product line.
Then she met YOU.?

WHAT JOB DO WE OFFER?

A new position of PPC Manager who is responsible for the brand's Amazon PPC Performance. Ultimately, since PPC is a ranking tool, they are responsible for the organic rank of each product. We need someone who can just take care of all daily, weekly, and monthly tasks without running back to Susie every 5 minutes. You know - keyword research, creating campaigns, campaign maintenance, managing TACOS and monitoring rank. Someone who will be able to make the process run more efficiently and smoothly: with less time and effort. Someone who is passionate about data analysis, performance KPIs and a deep understanding of each product’s search terms.

This position is fully remote and is part-time but could be full-time if you have other skills to add to the business growth. Work hours are in your time zone and could be started right away.

We aren’t looking for a VA who is just waiting for the next task to be given to him/her. We need a specialist who will manage the process from the strategic and operational point of view after the onboarding period.


ROLE

The PPC Manager is responsible for the brand's Amazon PPC Performance. Ultimately, since PPC is a ranking tool, they are responsible for the organic rank of each product. They co-create the PPC strategy alongside the brand owner by understanding the company's goals, as well as the goals for each product, then setting up and actively managing the PPC campaigns to align with these goals.
Maintaining advertising campaigns for products in “launch”, "maintenance" or "scale" should use the same strategy that delivers results based on the targets set per SKU.
PPC has now become the main lever for launching new products on Amazon and therefore the PPC Manager will be responsible for creating those launch campaigns, optimizing them for hitting launch targets, and working with the Brand Management team to decide when a product can move out of the launch phase.

RESPONSIBILITIES

-STRATEGY
-Document and publish the PPC strategy for anyone in the company to follow.
-Defining the PPC goals to support the overall company's goals and the goals for each product
-Transcribe the brand's goals into actionable PPC strategies.
-Determining what actions outside of PPC must be taken in order for the PPC and organic rank to succeed (ex. new product images, increasing review velocity, etc).
-Revisiting and crafting strategy necessary to hit the PPC goals on a yearly, quarterly, monthly, and weekly basis.
-Monitor seasonality and shift campaigns and keyword targets in a timely and cost effective manner.
-Creating the plan of action and implementing the processes/workflows and tools necessary to execute any/all strategies developed.
-MANAGEMENT
-Creating an organized and effective campaign structure.
-Setting and managing bids.
-Validating keyword research on each product that is generated from the Product Development team
-Testing and monitoring different placements.
-Overseeing all ad types including:
-Sponsored Products
-Sponsored Brands
-Sponsored Display
-Video Ads
-Exploring new ad types as Amazon introduces them
-Feeding back data from PPC to the rest of the company to help the company make better decisions.
-Updating the company's internal SOP's relating to PPC.
-Setting up and executing PPC launches
-LAUNCH
-Work with the Product Development team to prepare and execute new product launches.
-Work with the SKU Optimization team to re-launch or target specific keywords to improve overall performance of existing products.

RESULTS

-PPC targets are always aligned with the company's goals.
-PPC metrics are measured accurately.
-Campaign variables are regularly updated such as bids, placement adjustments, -budgets, etc.
-PPC launches rank new products within agreed upon budget.
-Keywords are graduated appropriately.
-Ad spend is not unnecessarily wasted on Amazon auto campaigns for the purpose of keyword research.
-Keywords are negative exact matched appropriately.
-Campaign structure and naming convention is strictly adhered to and followed.


REQUIREMENTS

-The ability to document systems and processes for managing PPC, launches, and organic ranking as it relates to advertising on Amazon
-A clear understanding of the science of Amazon PPC
-Knowledge and practice of Titan Network PPC strategies is a huge plus.
-Comprehensive knowledge of how to define KPI’s, track analytics, measure progress and process data in the PPC
-Advanced Amazon PPC Knowledge, strategies, and requirements
-Excellent proficiency in English (Both spoken and written).
-Ability to plan and execute strategies independently that align with the organization’s goals and objectives.
-Proficiency in Asana, Slack, Excel, Google, Office, Loom.

(This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.)

DO THIS TO APPLY::
Apply to this job post with the answer to this question: “What is the purpose of PPC?”