Lead Generation and Digital Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

750 USD / month

HOURS PER WEEK

40

DATE POSTED

Dec 31, 2024

JOB OVERVIEW

**About Us**

We are a dynamic digital marketing company based near Atlanta, Georgia, specializing in helping business owners amplify their online presence and generate qualified leads.

Our comprehensive approach encompasses SEO, internet marketing, social media strategies, and multi-channel marketing campaigns.

As we expand our services in the SEO market, we're seeking a talented professional to join our team and drive our growth initiatives.

**Position Overview**

We're seeking a Lead Generation and Digital Marketing Specialist to spearhead our client acquisition efforts across multiple channels.

This is a remote position that combines strategic thinking with hands-on execution to help expand our client base and market presence.

**Core Responsibilities**

**Lead Generation and Outreach**

- Execute multi-channel lead generation campaigns across LinkedIn, cold email outreach, direct mail, and other platforms
- Develop and maintain targeted prospect lists using web scraping tools and market research
- Manage cold outreach campaigns via email, LinkedIn, and direct mail
- Track and optimize campaign performance across all channels
- Research and qualify potential leads across various industries

**Content Creation and Marketing**

- Write and proofread professional articles for different industries
- Create engaging content for multiple platforms including LinkedIn and email campaigns
- Design simple graphics for marketing materials using Canva
- Manage email marketing campaigns from strategy to execution
- Ensure AI-generated content is accurate and properly tailored for specific industries
- Possible short-form video editing projects

**Administrative and Technical**

- Maintain proficiency with Office 365 and Google Suite
- Manage and organize lead generation data and campaign metrics
- Coordinate with team members to ensure aligned messaging across channels
- Monitor and report on campaign performance and lead quality

**Required Experience and Skills**

- Able to work Monday to Friday from 10AM to 6PM Atlanta USA time (40 hours per week), which is mandatory and with no exceptions
- Proven experience in multi-channel lead generation and outreach
- Strong proficiency with AI tools (ChatGPT, Claude, other LLMs) including prompt engineering
- Experience with LinkedIn for business development and networking
- Demonstrated success in email marketing and campaign management
- Proficiency in web scraping tools and lead research methods
- Experience with Canva or similar design tools
- Strong article writing and content creation abilities

**Optional Qualifications**

- Experience with AdWords and Facebook Ads
- Knowledge of SEO best practices
- Familiarity with automation tools (Zapier, Make.com / Integromat)
- Previous experience in digital marketing or related field
- Experience editing short-form videos for social media

**Technical Requirements**

- Fast and stable internet connection
- Computer with adequate specifications (Windows preferred)
- Typing speed of 50+ WPM
- Proficiency in all Microsoft Office and Google Suite applications

If you believe that you are a good fit for this position, please fill out the following form and email it to:

leadgen@digitalalignment.email

**(Be sure to attach your resume and include your onlinejobs.ph URL)**

Please fill out the questions below in your email:

- OnlineJobs.ph Profile URL:
- Full Name:
- Age:
- Location/City:
- Gender:
- Languages Spoken:
- Typing Speed (WPM):

Please Rate The Following on a Scale of 1-10:
- English Skill (Writing):
- English Skill (Speaking):
- Technical Skills/Ability:

- Do you have previous experience with lead generation and/or article writing?
- Do you have any experience with WordPress? If so, can you tell us about it?
- Do you have previous experience working as a personal assistant?
- Do you have call center experience?
- Do you have customer service experience?

- What is your preferred payment method?

- Why do you think that you would be a perfect fit for this position?

- What is your email address?

Write a paragraph about your experience with the tools and skills mentioned that will be utilized for this position (ChatGPT, Claude, Make.com/Zapier, etc.), as well as a paragraph about yourself detailing any additional information that you believe we should know about you.

Please send all applications to:

leadgen@digitalalignment.email

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