Social media marketing

Job Title: Social Media Marketing Manager (Instagram Focus)

Location: remote

Job Type: Part time / Monday, Wednesday and Friday - 4 hours per day

Insta profile: https://www.instagram.com/clubinnerwest?igsh=MXI1ZGdwbHpkMnV4

About Us:
Club Inner West is a vibrant Portuguese community hub located in the Inner West region of Sydney, Australia. We are dedicated to promoting and celebrating Portuguese culture, traditions, and community life, while offering a welcoming space for locals and visitors alike. Our mission is to bring people together through cultural events, local gatherings, and experiences that celebrate Portuguese heritage. In addition to fostering a strong cultural identity, we aim to grow our membership base by engaging with the local community and creating compelling reasons for people to join. Our Instagram account is central to these efforts, serving as a platform to promote the club, attract new members, and showcase the rich experiences we offer. We are looking for a creative and passionate Social Media Marketing Manager to help elevate our online presence and attract more members to join Club Inner West.

Key Responsibilities:

- Develop and execute a content calendar that promotes Club Inner West’s events, activities, and membership opportunities,
- Leverage Instagram tools (Reels, Stories, IGTV) to create engaging content that builds excitement around the club and its offerings.
- Use high-quality visuals (photos, videos, and graphics) that highlight the club’s atmosphere, community events, and cultural programs.
-engaging with current followers and members through regular comments, responses to DMs, and interactive posts.
- respond to inquiries about membership, events, and club activities.
- work with events team to develop Instagram campaigns that highlight Portuguese cultural festivals, celebrations, and member-exclusive events.
- Track Instagram metrics, focusing on member engagement, event promotion, and the effectiveness of campaigns
- provide weekly reporting on account growth and engagement.

Qualifications
- Strong photography, videography, and editing skills, using tools like Adobe Creative Suite, Canva, or similar platforms.
- Excellent communication skills in both English and Portuguese (preferred but not required), with the ability to craft engaging content
- Knowledge of Instagram features (Reels, Stories, Instagram Insights) and a creative approach to content development.
- Experience with social media analytics and reporting tools (Instagram Insights, Google Analytics, etc.) to track the success of membership drives and community engagement efforts.
- Strong organizational skills
- A creative eye for design and visual storytelling that highlights the club’s values, Portuguese culture, and membership benefits.