Facebook Ads Technical Specialist

About the Role:
We’re seeking a highly skilled Facebook Ads professional with deep technical expertise to support our marketing team. You’ll collaborate closely with our existing creative lead—who specializes in producing engaging ad content—to ensure campaigns are set up correctly, fully optimized, and running at peak performance. Your focus will be on the technical side: proper audience setup, retargeting strategies, product feeds, and data integrity. At the same time, you must understand how these technical elements influence creative strategies and outcomes.

Responsibilities:
i) Advanced Campaign Setup: Configure Meta campaigns, ad sets, and ads for both prospecting and retargeting funnels.
ii) Audience Segmentation & Retargeting: Develop and manage complex audience segments, including lookalikes and custom audiences, and build robust retargeting campaigns.
iii) Catalog & Feed Management: Oversee product catalogs and dynamic ads to ensure accurate and timely integration of product feeds.
iv) Tracking & Troubleshooting: Implement and monitor Meta Pixel and Conversions API setups, verify event accuracy, and resolve any technical issues.
v) Performance Analysis: Use platform data, analytics tools, and attribution insights to inform campaign optimizations and strategic improvements.
vi) Creative Alignment: Collaborate with the creative team to ensure that technical requirements and campaign insights inform creative asset formats, placements, and messaging throughout the funnel.

Qualifications:
i) Technical Proficiency: Minimum 2 years of hands-on experience managing Facebook Ads from a technical standpoint, including dynamic ads, event setup, and advanced retargeting strategies.
ii) Platform Expertise: In-depth familiarity with Meta Business Suite, Ads Manager, Events Manager, and best practices for conversion tracking.
iii) Data-Driven Mindset: Comfortable interpreting complex performance metrics to guide campaign adjustments and enhance results.
iv) Creative Awareness: Understanding of how technical setups influence creative decisions, with the ability to clearly communicate these insights.
v) Clear Communication: Strong communication skills to explain technical processes and collaborate effectively with cross-functional teams.