Marketing Manager

Background

The Reliability Academy delivers world-class online training and coaching to clients and students across the globe. To date, we have helped 100+ companies, and trained 1200+ industry professionals, across 50+ countries in all major industries. Founded in 2018, we are headquartered in Brisbane, Australia but work virtually with most of our team based in the Philippines.

Please note this role is advertised as based in the Philippines but we are open to applications for people anywhere in the world.


About Us

Our customers are in all parts of the world, from individuals to large multinational companies. We have big plans and are working to deliver our online training in 8-10 different languages to better serve our customers. We believe in being a force for good and that means:

- building a great company with a strong focus on our values and behaviours. We are building a small, but mighty team that truly enjoys working together and delivers a world-class product and experience to our customers.

- serving our niche to the best of our ability and reaching those less fortunate than us. To that purpose, we have launched the Reliability Academy Scholarship Program enabling students in developing nations to access our training with a 75% Scholarship

- aligning our company mission and vision to the United Nations Sustainable Development Goals


The company is growing with a small team of full-time and part-time contractors working across the Asia-Pacific region, currently all reporting to the Operations Manager, also based in the Philippines whilst our Managing Director is based in Brisbane, Australia. We deliberately hire talent in different regions of the world to keep costs down, create diversity, and build a multi-lingual team.


Role Purpose

The Marketing Manager is responsible for driving demand generation through inbound marketing strategies, leading to a steady flow of qualified B2B leads (sales calls). This role involves developing marketing assets, executing comprehensive marketing strategies and campaigns, managing the marketing team, and ensuring the successful implementation of marketing activities to achieve measurable results. The Marketing Manager will leverage tools like HubSpot to track performance, optimize campaigns, and contribute to the overall growth of the business.


Responsibilities

As Marketing Coordinator your initial responsibilities will consist of:

Demand Generation and Strategy
- Develop and execute inbound marketing strategies that align with company goals, focusing on generating qualified leads (main focus is B2B).
- Define required marketing assets and activities to support strategic objectives, ensuring timely and effective execution.
- Align the marketing message with the Story Brand framework, ensuring our customers are the heroes of their own story and Reliability Academy offers the solutions they need.
- Implement the They Ask You Answer framework, ensuring that all content addresses the most pressing questions and challenges faced by potential customers.
- Collaborate with the Managing Director and Sales Team to ensure effective lead handoff and nurturing.

Team Leadership and Management
- Lead the marketing team, including the Social Media Manager, Content & Copywriter, and SEO Specialist, fostering collaboration and accountability.
- Oversee and coordinate with the Designer and Technical Support Coordinator for marketing-related projects.
- Ensure team members deliver high-quality outputs aligned with the company’s strategic goals.

Content and Campaign Oversight
- Supervise the development of a robust content calendar, ensuring content aligns with the customer’s buyer’s journey.
- Oversee the production of blogs, videos, case studies, and other materials and marketing assets (e.g. Scorecards) created by the marketing team, ensuring consistency with brand messaging and content strategies (They Ask You Answer and StoryBrand).
- Manage email sequences and nurture campaigns to engage and convert leads into opportunities.
- Lead the efforts to grow and engage our YouTube audience by producing educational and problem-solving videos, answering common industry questions.

Marketing Analytics and HubSpot Management
- Develop and maintain a marketing performance dashboard to track key metrics, such as lead volume, conversion rates, website traffic, sales calls (qualified leads).
- Leverage HubSpot for marketing automation, lead tracking, and reporting.
- Analyze performance data to optimize campaigns and recommend improvements.
- Report on marketing activities and outcomes to the Operations Manager and Managing Director.

SEO and Social Media
- Ensure SEO strategies drive organic traffic growth and improve search rankings.
- Oversee the company’s social media presence, with a primary focus on LinkedIn, to build trust and position Reliability Academy as an industry leader.

Partnerships and Collaboration
- Identify and nurture strategic partnerships to expand brand exposure and reach.
- Collaborate with industry experts and partners to create co-branded content and initiatives.


What Success Looks Like

Succeeding in this role will mean the Marketing Team establishes a steadily growing flow of qualified (“80% sold”) B2B leads enabling strong revenue growth for the company.

Success will be measured by the following metrics:
- Achieving 20+ sales calls with qualified leads per month.
- Conversion Rate (Lead to Customer)
- Driving organic traffic growth and increasing website engagement.
- Achieving campaign-specific KPIs, such as email open rates and content engagement metrics.
- Maintaining an effective and motivated marketing team.


About You

Knowledge and skills are important, but we will primarily hire based on attitude and behaviour. We are looking for someone who:

- Is self-motivated and proactive with a positive attitude and a great work ethic.
- Takes ownership of their work and is results-driven, constantly seeking to improve and optimize.
- Communicates clearly and effectively, both with internal teams and external stakeholders.
- Has a deep understanding of inbound marketing strategies and can balance creativity with data-driven decisions.
- Enjoys working remotely and thrives in a remote, collaborative environment and is comfortable managing a distributed, diverse team.
- Is passionate about inbound marketing and embraces data-driven decision-making.


Your Skills

Your knowledge, skills and experience:
- Proven experience in inbound marketing, team leadership, and demand generation.
- Experience managing marketing performance metrics and reporting on results.
- Strong understanding of SEO, content marketing, and social media strategies.
- Strong analytical skills with the ability to use tools like Google Analytics, SEMrush, or other SEO software.
- Experience with HubSpot Marketing Solution.
- Excellent organizational and project management skills.
- You are fluent in English with excellent written and verbal communication skills. Your written English is clear, concise, and accurate.


What’s on Offer

This is a long-term virtual role allowing you to work from home. You will work during Australian business hours i.e. your workday will fall between 7 am to 7 pm GMT+10 to ensure overlap with the rest of the team (who are based in the Philippines). There will be a 3-month probation period.

Base pay between USD 1,000 and USD 1,600 per month depending on experience and skills, with a 13th-month pay in December, 20 days of paid leave, an annual allowance of USD 1,000 towards Private Health Insurance and a chance to earn a performance bonus up to 3 months of salary (subject to business and personal performance).


Applying

If you are interested, please complete the online application (see link below) summarising your background, experience, and what makes you an excellent candidate for the role. Tell us about yourself, your skills, and why you’re interested in working with us.

Application form: https://roadtoreliability.typeform.com/to/cLRjRips

We would like you to take the online assessment on this link as well:

https://app.hipeople.io/roles/nqa89teqlvzpe/public-intro

This is an important requirement for Reliability Academy, and we would love to have someone on seat as soon as possible, but we will take our time to find the right candidate. That means we will be shortlisting and interviewing soon after this job post has gone live and will continue until we find the right candidate. Therefore, this job could stay open for several weeks or close quickly

Please note, that if you do not apply via the above application form your application will not be considered. We appreciate people who pay attention to details so please start your application with the words “Perfect Peaches”.