Real Estate Title Company Business Development, Marketing, and Social Media Manager

Virtual Assistant – Business Development, Content Creation, and Social Media Marketing (Florida Real Estate Focus)

Position Overview:
We are seeking an experienced and tech-savvy Virtual Assistant with extensive knowledge of the Florida real estate and mortgage industry to help rapidly increase monthly closings for our title company. The ideal candidate will be skilled in video and photo editing, content creation, social media marketing, and business development. This individual will also excel at planning and marketing educational events, managing online course programs, and providing exceptional communication across all platforms.

The primary target audience includes realtors, mortgage brokers, and loan officers in Florida, so deep familiarity with the market, trends, and client needs is essential.

Key Responsibilities

Content Creation and Social Media Marketing
• Florida-Focused Content Strategy: Develop content ideas tailored to Florida’s real estate and mortgage market while aligning with the owner’s personal brand and professional expertise.
• Video Editing: Produce professional and polished video content, including industry updates, educational clips, and promotional materials, using tools like Adobe Premiere or Final Cut Pro.
• Photo Editing: Edit and enhance photos for social media and marketing materials with software like Photoshop or Lightroom.
• Content Creation: Generate Florida-specific educational and engaging posts for social media, blogs, and email campaigns.
• Platform Management: Schedule and manage content across social media platforms using tools like Hootsuite, Later, or Buffer.
• Engagement: Actively engage with social media followers, respond to inquiries, and build relationships with the target audience.
• Analytics and Reporting: Track and analyze social media metrics to refine and improve strategies for audience growth and engagement.

Business Development & Relationship Building
• Market-Specific Outreach: Research and connect with Florida-based realtors, mortgage brokers, and loan officers to build relationships and generate leads.
• Client Engagement: Regularly communicate with new and existing clients to ensure satisfaction and foster long-term partnerships.
• Targeted Campaigns: Design Florida-focused marketing campaigns to attract and retain top-tier real estate professionals.

Event Planning and Marketing
• Event Coordination: Plan and execute in-person and virtual educational events and workshops tailored to Florida real estate and mortgage professionals.
• Promotional Campaigns: Design and implement marketing materials and campaigns to drive attendance.
• Attendee Management: Manage event registration, confirmations, and follow-up communications.
• Local Partnerships: Collaborate with Florida-based industry professionals and organizations to maximize event success.

Online Course Program Management
• Program Development: Develop and organize online course content focusing on Florida real estate, mortgage trends, and legal compliance.
• Platform Setup: Build and maintain courses on platforms such as Kajabi, Teachable, or Thinkific.
• Course Maintenance: Regularly update course materials to reflect Florida-specific regulations and trends.
• Participant Engagement: Provide exceptional support to course participants, addressing inquiries and ensuring a seamless user experience.

General Administration & Communication
• Lead Management: Maintain an organized database of leads, clients, event attendees, and course participants.
• Professional Communication: Respond promptly and professionally to all inquiries via email, social media, and course platforms.
• Scheduling: Assist with scheduling meetings, events, and marketing activities.
• Compliance Awareness: Ensure all marketing and business activities align with Florida real estate and mortgage regulations.

Required Skills and Qualifications
• Extensive experience and in-depth knowledge of the Florida real estate and mortgage industry.
• Proven track record in social media marketing, content creation, and business development.
• Proficiency in video editing (Adobe Premiere, Final Cut Pro, or similar).
• Expertise in photo editing (Photoshop, Lightroom, or similar).
• Familiarity with CRM systems, email marketing tools, and online course platforms.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills tailored to Florida’s professional market.
• Self-starter with a proactive attitude and creative mindset.

Preferred Skills
• Experience working directly with Florida realtors, mortgage brokers, or title companies.
• Event planning expertise specific to Florida real estate professionals.
• Knowledge of Florida real estate laws, mortgage trends, and compliance standards.
• SEO and paid advertising experience tailored to the Florida market.
• Familiarity with local market tools like MLS and regional analytics platforms.

Performance Metrics
• Growth in Florida-based social media followers, engagement, and reach.
• Increase in monthly closings driven by marketing and business development efforts.
• High attendance rates and positive feedback for Florida-focused educational events and workshops.
• High satisfaction and completion rates for online course participants.

This is a fully remote position with flexible hours. Florida real estate and mortgage industry expertise is a must. We are looking for someone passionate about content creation, business growth, and delivering high-quality results tailored to the unique needs of Florida professionals.