Sr. PPC Strategist

We're seeking an experienced PPC (Pay-Per-Click) Strategist to join our digital marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing paid search campaigns across multiple platforms including Google Ads and Microsoft Advertising (Bing Ads).
Key Responsibilities:

-Manage and optimize PPC campaigns across Google Ads and Microsoft Advertising platforms
-Create and implement data-driven strategies to maximize ROAS and campaign performance
-Conduct keyword research and competitor analysis
-Perform regular bid adjustments and budget management
-Create compelling ad copy and A/B test variations
-Monitor and analyze campaign metrics, providing regular performance reports
-Collaborate with team members to align PPC efforts with overall marketing goals

Required Qualifications:

-Google Ads Certification
-Microsoft Advertising (Bing Ads) Certification
-Minimum 6 months of hands-on experience managing PPC campaigns
-Strong analytical skills and experience with PPC optimization tools
-Excellent understanding of PPC metrics, bidding strategies, and industry best practices
-Data-driven mindset with strong attention to detail
-Proficiency in Microsoft Excel and Google Analytics
-Strong written and verbal communication skills