digital marketer

StressKnotNYC is seeking a talented and creative Digital Marketing Specialist to elevate our brand and drive growth. We’re looking for someone passionate about wellness and marketing, with the skills to create high-quality, magazine-ready content that resonates with our audience.

Key Responsibilities:

Search Engine Optimization (SEO):

Conduct keyword research and optimize website content for search rankings.
Perform on-page and off-page SEO strategies to increase website visibility.
Regularly audit the website and implement improvements.
Pay-Per-Click (PPC) Management:

Create and manage ad campaigns on Google Ads, Facebook, and Instagram.
Optimize campaigns for performance, ensuring maximum ROI.

Email Marketing:

Design and execute email campaigns to nurture leads and engage clients.
Create newsletters featuring tips, promotions, and success stories.
Content Creation & Social Media Management:

Repurpose old video clips and photos into engaging reels and posts.
Develop a content calendar that aligns with StressKnotNYC’s mission and marketing goals.
Write compelling captions and incorporate meaningful quotes about the importance of massage therapy.
Graphic Design:

Design magazine-ready posts, reels, and promotional material for social media and email.
Maintain a consistent aesthetic that aligns with our Instagram page and brand identity.
Analytics & Reporting:

Track performance metrics for SEO, PPC, email campaigns, and social media.
Provide monthly reports with insights and actionable recommendations.
Requirements:

Proven experience in SEO, PPC, email marketing, and graphic design.
Proficiency in tools like Canva, Adobe Creative Suite, Google Ads, and email marketing platforms (e.g., Mailchimp).
Exceptional skills in video editing and content repurposing for social media.
Ability to create and manage a content calendar.
A portfolio showcasing high-quality social media posts, reels, and graphic designs.
Strong copywriting skills, with a focus on wellness and lifestyle topics.
Attention to detail, creativity, and a passion for helping people destress.
Bonus Points:

Experience in the wellness, health, or spa industry.
Familiarity with Instagram’s algorithm and trends.
Knowledge of tools like SEMrush or Ahrefs for SEO.
Application Task:
To ensure you’re the right fit for our team, we ask all applicants to complete a small task:

We will provide a folder of old videos, photos, and quotes.
Create one Instagram reel and one post that resonates with the importance of massage therapy.
Share a caption that would align with StressKnotNYC’s tone and message.
How to Apply:
Send your resume, portfolio, and completed task to [email@example.com]. Please include “Digital Marketing Specialist Application” in the subject line.

Why Join Us?
At StressKnotNYC, we’re more than just a mobile massage service. We’re a community dedicated to helping people find moments of relaxation in their busy lives. If you’re ready to combine your passion for marketing with a meaningful mission, we’d love to hear from you!