Meta

Job Title: Remote Digital Advertising Specialist

Location: Remote (Work from anywhere)
Employment Type: Full-time
Salary: Based on experience

Role Overview:
As a Remote Digital Advertising Specialist, you will be responsible for the strategic planning, execution, and optimization of paid ads across various digital platforms. You will have a strong focus on ROI and ensuring campaigns are running efficiently to achieve high engagement and conversion rates. The ideal candidate will have experience working across multiple channels, including social media, search engines, and display ads.

Key Responsibilities:

Design, develop, and launch paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and others.
Optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Develop effective targeting strategies to reach the right audience and ensure maximum reach.
Analyze campaign data, prepare reports, and share insights with the team.
Stay current with industry trends, new tools, and platforms to maintain a competitive edge in paid advertising.
Collaborate with the creative team to design eye-catching ad visuals and copy that drive action.
Use A/B testing and other optimization techniques to refine ad creatives and targeting.
Manage advertising budgets, adjusting spend as necessary to ensure cost-effectiveness.
What We’re Looking For:

Proven experience in managing digital ads, particularly on Google Ads, Facebook, Instagram, and LinkedIn.
Strong knowledge of digital marketing metrics (CPC, CPM, CTR, ROAS) and the ability to use data to inform decisions.
Expertise in analytics tools such as Google Analytics, Facebook Ads Manager, etc.
Ability to quickly learn new platforms and tools and apply that knowledge to campaigns.
Experience with budget management and ensuring campaigns are cost-effective while achieving business goals.
Creative mindset with the ability to develop ads that stand out and capture attention.
Strong problem-solving skills and ability to adapt strategies based on performance.
Excellent communication skills, both written and verbal.
Desirable Skills:

Experience with eCommerce or lead generation campaigns.
Familiarity with additional advertising platforms like TikTok, Twitter, or YouTube.
Knowledge of SEO and its interaction with paid advertising.
Basic graphic design skills to assist with ad creation (optional but a plus).
Experience with retargeting and remarketing strategies.
Why Work With Us?

Fully remote role, allowing you to work from anywhere.
Flexible working hours – create a schedule that works for you.
Competitive salary and the potential for performance bonuses.
Collaborative team culture with opportunities to share ideas and contribute creatively.
Access to professional development and growth opportunities.