Sales and Business Development Assistant

WHAT WE DO: Bunker Supply is a high-growth product innovation start-up that is redefining on-body mission-focused gear for operators in the field. The brand, Mission Awareness Accessory Kit (MAAK), provides operators with a fast charging, rugged, modular battery that can do it all. Additionally, other gear in the MAAK Ecosystem includes phone cases, mounts, and charging/data cables – all used in conjunction to provide industry leading equipment to enhance situational awareness and operations. Learn more at www.maakoutdoor.com

THE ROLE:
In this role, you'll use LinkedIn Sales Navigator to identify and engage with potential leads, primarily focusing on promoting and selling the MAAK Ecosystem. Your responsibilities will include strategically identifying prospective clients, fostering relationships, and effectively communicating the unique benefits of the MAAK Ecosystem products. You'll also engage in lead generation efforts at trade shows, expanding the client network and building meaningful connections. Additionally, you'll be tasked with creating a comprehensive list of resellers and distributors for the MAAK products, focusing on expanding the reach of the MAAK Ecosystem through established networks.

LinkedIn Sales Development

1. Research & Identify Prospects:
o Use LinkedIn Sales Navigator to identify key decision-makers and potential customers in the TAK, public safety, and defense sectors.
o Target roles such as procurement officers, program managers, and technology decision-makers within military, law enforcement, and emergency response organizations.

2. Build & Expand Network:
o Send personalized connection requests to prospects within the TAK and public safety industries.
o Engage with relevant LinkedIn groups, discussions, and forums to increase visibility and credibility within the target market.

3. Content Sharing & Engagement:
o Share thought leadership articles, case studies, and product updates related to TAK and EUD solutions.
o Like, comment, and engage with posts from key contacts to foster relationships and keep Bunker Supply top-of-mind.

4. Outreach Messaging:
o Develop and execute targeted LinkedIn messaging campaigns focused on introducing Bunker's TAK solutions and EUDs to prospects.
o Personalize messages to highlight the benefits of our products in enhancing mission success for public safety and defense operations.

5. Lead Nurturing & Follow-up:
o Maintain regular follow-up with leads to move them through the sales funnel, addressing any questions and identifying opportunities for meetings or product demos.
o Track outreach efforts, responses, and conversions using LinkedIn and CRM tools to ensure timely follow-ups and relationship building.

6. Collaboration with Sales Team:
o Coordinate with the broader sales team to share insights from LinkedIn outreach and help refine strategies for targeting specific verticals in TAK and public safety.
o Pass qualified leads to sales representatives for further development and potential contract discussions.

Trade Show Lead Generation

1. Gather Exhibitor and Attendee Lists: Obtain the exhibitor and attendee lists from the trade show organizers. These lists usually include company names, contact details, and industry information.

2. Identify Target Leads: Review the lists to identify potential leads that align with your business goals. Focus on companies or individuals that match your target market.

3. Research and Enrich Data: Use online resources to gather additional information about the identified leads. This may include company size, recent news, and key decision-makers.

4. Organize the Lead List: Create a spreadsheet or database to organize the lead information. Include columns for name, company, contact info, and any relevant notes.

5. Prepare Outreach Strategy: Develop a tailored approach for reaching out to each lead. This could include personalized emails, LinkedIn messages, or scheduling meetings at the trade show.

6. Set Up Follow-Up System: Plan a follow-up strategy to engage with leads after the trade show. This ensures you maintain contact and move them through your sales funnel.

Distributor & Reseller List Generation

1. Research Market Segments:
o Identify key market segments that align with MAAK product offerings, including large retail distributors, smaller independent stores ("mom and pop shops"), and online retail platforms.
o Create a profile of ideal resellers and distributors, focusing on industry fit, target customers, and distribution reach.

2. Utilize LinkedIn Sales Navigator for Lead Generation:
o Use Sales Navigator filters to find potential resellers by company size, industry, and geographical location.
o Compile a list of potential distributor contacts within each identified segment, noting key decision-makers for each.

3. Explore Trade Directories and Industry Platforms:
o Search trade directories and wholesale marketplaces (e.g., ThomasNet, Worldwide Brands) to identify large retail distributors and potential wholesale partners.
o Use databases specific to the industry or geographic region to find small to mid-sized businesses that align with MAAK’s brand and customer profile.

4. Identify and Vet Online Retail Platforms:
o Research popular online storefronts like Amazon, eBay, and niche e-commerce sites related to MAAK products.
o Identify any relevant third-party sellers who focus on MAAK’s product category.

5. Compile and Segment Leads:
o Organize all leads into categories (large distributors, independent shops, online retailers) and prioritize based on alignment with MAAK’s distribution goals.
o Maintain a CRM or spreadsheet with all gathered information, including company name, contact info, engagement history, and next steps.

6. Conduct Outreach and Initiate Relationships:
o Reach out to each potential distributor or reseller with a personalized introduction to the MAAK product line, emphasizing benefits and alignment with their business.
o Schedule follow-up meetings or presentations to discuss potential partnerships and product fit.

Job Requirements:
• Proven experience in sales, business development, or account management, preferably within product-focused industries.
• Strong background in lead generation, prospecting, and relationship-building, with proficiency in tools like LinkedIn Sales Navigator.
• Experience identifying resellers, distributors, or retail partners across various market segments (e.g., large distributors, small retailers, online storefronts).
• Familiarity with trade show networking and lead generation.
• Ability to develop and execute sales strategies that drive product adoption and revenue growth.
• Excellent communication and presentation skills, with a results-driven mindset.