PPC Manager - ecommerce

Pivotus is a big boutique media agency in Australia which has a reputation for exceptional client service standards and a focus on high performance campaigns. Due to growth in our retained clients, we're looking for a PPC Trader - ecomm to join our fully remote workforce. Join our fully remote workforce of 20, including 7 Filipinos. Please review the "Work with Us" section of our website to learn more about our culture.


We know the sort of people who succeed in our fully remote working team at Pivotus, and we're ready to help rescue someone from an agency experience that no longer suits their lifestyle and life stage. At Pivotus we're a group of confident, independent, decisive and experienced account service and media buying professionals. We provide a meaningful positive impact on our clients via improved advertising results and decreased workload and stress in managing an agency relationship. And you get to do this from home with arguably the best systems, processes and support of any big boutique agency in our market.


Practically speaking, as our next PPC Trader - ecomm, you will fit inside a 'Pod' made up of an Account Director, two Account Managers, a DSP Trader and a PPC Manager. Your energy will be placed in a low volume but high value number of campaigns and primarily in Google Search.


Here are the responsibilities and selection criteria for the role. We can discuss published KPIs and the salary bands in both countries with shortlisted candidates.


Key Responsibilities

* Proven experience managing Google & Bing Search PPC for e-commerce clients selling convenience or FMCG products.
* PPC experience with medical products is not a necessity, but an advantage in your application.
* Experience and/or willingness to learn and work in Social Media Platforms (META, TikTok, Snapchat, etc) and programmatic (DV360)
* Proven ability to vigilantly track campaign performance, dissecting metrics on a daily (or more regular) basis.
* Engage in A/B testing of ad copy, and campaign components to drive meaningful impact.
* Continuously fine-tune campaigns based on data-led insights and top industry practices.
* Set up Advertiser, Campaign, Audiences, Tracking and Creatives in platforms
* Targeting strategy and set up (keywords and audiences)
* Quality Assurance checks
* Keeping Account Managers informed of potential issues before they become problems
* Campaign pacing optimisations - ensure campaigns are on track and reaching targets/no major supply or under-spend/under-delivery issues.
* Campaign performance optimisations to maximise performance towards client goals while achieving margin targets
* Proposal Strategy and Pricing as required, including responding to Briefs & Account Manager. Strategy outlines with Audience Targeting options, Opportunity Analysis, Rates & Deliverables
* Reporting Commentary/Insights and Recommendations for future activity
* Stay up to date with industry benchmarks/results and best practice specific to each platform
* Verification of platform tagging data
* Integrate yourself into the Pivotus & client business to understand product offerings, process and ways of working


Selection Criteria
You have...

* At least 4 years experience managing Google Ads accounts and campaigns, particularly in ecomm.
* Above average Excel/Google Sheets skills - experience with DataStudio highly regarded
* The ability to plan, execute and optimise campaigns accurately to ensure campaign performance and internal revenue targets are achieved.
* The ability to dig into campaign reporting and pull out insights to drive campaign performance and add value to campaign reporting
* A need for attention to detail
* A team orientation that compliments your independence as an experienced PPC Trader
* A strong belief in the importance of our number one company value ‘Absolute Honesty’, and the experience enough to know why it’s mentioned here


If the above sounds of interest, please review more about our culture and staffing model at Pivotus via the video on the "Work at Pivotus" section of our website. Submit your CV and Application Letter via this site and attention it to Michael Petersen, CEO. The role will start mid to late January 2025 with interviews starting from week of Jan 6th.