Media Buyer for Facebook Ads

As a Facebook Media Buyer, you will be responsible for managing and optimizing paid Facebook ad campaigns that drive growth and customer acquisition. You will oversee the entire process from strategy creation to execution and reporting, ensuring our ad spend delivers the best possible results.

Key Responsibilities:

Plan, execute, and manage high-performing Facebook ad campaigns, focusing on driving conversions and increasing ROAS.
Optimize campaign performance by analyzing key metrics such as CTR, CPC, CPA, and ROAS.
Collaborate with the creative team to develop engaging and effective ad creatives (videos, images, copy).
Conduct A/B testing to refine targeting, messaging, and creatives.
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Scale successful campaigns while maintaining profitability.
Monitor daily performance, make real-time adjustments, and report results to the leadership team.
Stay updated on Facebook Ads best practices, algorithm changes, and trends to ensure our strategies stay ahead of the curve.

Please introduce yourself and outline your approach to testing and scaling Facebook ad campaigns. In your explanation, be sure to cover what generally happens to key metrics—such as CPA and ROAS—as you increase your ad spend. Assume that market conditions remain unchanged, meaning there are no seasonal variations, quarterly fluctuations, or day-of-week effects AND no new creatives are published.