Strategic Brand Marketing Specialist (Amazon FBA & Multi-Channel Focus)

About Us
We’re a family-owned business passionate about building brands that solve real problems and delight our customers. Our products are sold on Amazon FBA and expanding to Walmart and our website. We value creativity, collaboration, and strategic thinking as we grow together.

We’re looking for a Strategic Brand Marketer to take our private label brand to the next level. This role is more than task execution—it’s about bringing your expertise, creativity, and strategic thinking to help build a brand that thrives on and off Amazon. If you’re excited about making a meaningful impact, we’d love to hear from you.

What You’ll Do
– Amazon Listing Optimization & Growth
Optimize titles, bullets, descriptions, and A+ content for SEO and conversions.
Use tools like Helium 10 and Amazon Marketing Cloud to analyze data and guide decisions.
Leverage AI tools to refine messaging and optimize for target customers.

– Multi-Platform Strategy
Expand our brand presence on Walmart.com and our website.
Align messaging, visuals, and customer journeys across platforms to drive traffic and sales.

– Influencer Outreach & Social Content
Identify and build relationships with influencers to promote products.
Repurpose influencer content for Instagram, TikTok, and Facebook.

– Email Marketing & Customer Engagement
Develop email campaigns to re-engage customers and drive repeat purchases.

– Content Coordination & Basic Video Editing
Perform simple edits to influencer or product videos.
Work with designers to ensure visuals align with brand goals.

– Performance Insights & Reporting
Analyze performance data and provide actionable recommendations.

What You Will NOT Do
– PPC, backend operations, or SEO research—these are managed by our Operations Manager.
– Customer support or inventory management.
– Heavy graphic design work (your role focuses on coordination and strategy).

What You Bring
– Proven experience growing Amazon FBA private label brands (not wholesale/reselling).
– Strong understanding of multi-channel ecommerce: Amazon, Walmart, websites, and social media.
– Familiarity with tools like Helium 10, Amazon Marketing Cloud, and AI content tools.
– Experience with influencer outreach, email marketing, and customer engagement.
– Basic video editing skills to tweak content for various platforms.
– Excellent English communication and a data-driven, strategic mindset.
– A collaborative attitude with ownership of your work.

Why Work With Us?
– A collaborative, supportive environment where your ideas matter.
– Competitive pay: $10/hour for 20 hours/week, with the possibility of full time in 2025
– Flexible remote work schedule.
– The opportunity to contribute to a growing, family-owned business while expanding your expertise.

How to Apply
To apply, please follow these steps carefully:

– Subject Line: “Strategic Brand Marketer”
– Attach Your Resume: Highlight relevant experience.
– Answer These Questions:
What tools do you use for Amazon listing optimization, and what success have you seen?
Share an example of how you helped grow a private label brand across platforms.
What experience do you have with influencers, email marketing, or building customer loyalty?
Have you used AI tools for content or messaging optimization? If so, how?

Short Test Task: Rewrite the following product title and description to make it more engaging and customer-friendly:

-Original Title: “Stainless Steel Travel Mug”
-Original Description: “This mug keeps your drinks hot or cold and is easy to use.”

– Work Samples: Include examples like Amazon listings, influencer campaigns, social posts, or other relevant results.