Conversion Rate Optimization (CRO) Specialist

Job Title: Conversion Rate Optimization (CRO) Specialist

Location: Remote / Hybrid (Flexible)

Type: Full-Time

About Us:
We are a dynamic, high-performance marketing company focused on lead generation and affiliate marketing. We test, iterate, and optimize constantly to ensure we deliver the best results for our partners. If you’re passionate about data, creativity, and driving measurable results, we want you on our team.

Position Overview:
The Conversion Rate Optimization (CRO) Specialist will play a key role in improving user experiences and maximizing conversions across our landing pages, ad creatives, and funnels. You will analyze data, hypothesize solutions, and run A/B and multivariate tests to increase conversion rates across various campaigns.

Responsibilities:
• Develop & Execute CRO Strategies: Identify areas for optimization and implement strategies to improve conversion rates.
• A/B Testing: Plan, implement, and analyze A/B and multivariate tests to optimize landing pages, CTAs, and user flows.
• Data Analysis: Analyze user behavior, funnel performance, and campaign data using tools like Google Analytics, Hotjar, and other CRO tools.
• Landing Page Optimization: Collaborate with designers and developers to create high-converting landing pages.
• Reporting: Monitor key metrics, create performance reports, and provide actionable insights to stakeholders.
• Collaboration: Work closely with the media buying, design, and marketing teams to ensure alignment on optimization goals and outcomes.

Requirements:
• Proven experience in CRO, A/B testing, or landing page optimization.
• Familiarity with tools such as Google Analytics, Google Optimize, VWO, Hotjar, or similar.
• Strong understanding of UX/UI principles and user behavior.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Proficiency in marketing funnels and lead generation strategies.
• Basic understanding of HTML, CSS, or JavaScript (a plus, not required).
• Strong communication skills with the ability to present findings and recommendations.

What We Offer:
• Competitive salary with performance-based incentives.
• Opportunity to work in a fast-paced, results-driven environment.
• Flexible working hours and remote work options.
• A collaborative, high-performing team culture.
• Room to grow and make a significant impact on our business.

How to Apply:

If you’re ready to drive growth and have a knack for turning data into results, we’d love to hear from you! Please send your resume, a brief cover letter, and examples of past CRO wins to abigail@standardconversions.com. Also answer this form, https://forms.gle/dGHWpGSy1pQh1E2u8

Let’s optimize success together!