SEO Specialist

Job Description:

As an SEO Specialist, you will be responsible for developing and implementing SEO strategies to improve website visibility, drive traffic, and increase conversions. You will work closely with the content, design, and marketing teams to ensure all digital initiatives align with SEO best practices.

Key Responsibilities:

- Conduct comprehensive keyword research and analysis to identify opportunities.
- Optimize website content, landing pages, and blogs for search engines.
- Perform technical SEO audits and recommend/implement solutions to improve site performance.
- Develop and execute link-building strategies to increase domain authority.
- Monitor and report on key SEO metrics such as rankings, traffic, and conversions.
- Stay up-to-date with the latest SEO trends, tools, and algorithm updates.
- Collaborate with the content team to create high-quality, SEO-friendly content.
- Utilize analytics platforms to measure the success of campaigns and provide actionable insights.

Requirements:

- Proven experience as an SEO Specialist or similar role (minimum 2-3 years).
- Deep understanding of SEO principles, tools, and best practices.
- Experience with tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.