Virtual Marketing Assistant

Overview: Do You Dream of Building Your Career in U.S. Beauty Brand Marketing?
Are you passionate about beauty and looking to kickstart or grow your career in the vibrant world of U.S. beauty brand marketing? This is your chance to join a team dedicated to creating impactful and ethical products while making your mark in the industry.
With this role, you'll have the opportunity to:
???? Collaborate with seasoned professionals in the beauty and marketing world.
???? Contribute to the growth of a New York-based ethical hair brand.
???? Develop invaluable skills in brand storytelling, social media campaign strategy, and cross-functional teamwork.
Step into the spotlight and build your future in U.S. beauty brand marketing. We’re excited to welcome someone who shares our passion for beauty and excellence!
The duties of this position include, but are not limited to:
• Conduct competitive analysis of seasonal promotions and marketing programs to identify potential growth opportunities.
• Assist in monitoring and summarizing competitive promotional activity to understand market trends and provide actionable recommendations.
• Collaborate with the team to identify opportunities and support the development of insights for marketing initiatives.
• Contribute to brainstorming and suggesting creative marketing ideas, including trade marketing and promotional strategies.
• Support new product launch activities by gathering data and assisting with basic sales and profit analysis.
• Develop and execute content ideas for social media platforms like Instagram and TikTok to enhance engagement and brand awareness.
• Support the execution of brand strategies by aligning with team goals and providing input for marketing plans.
• Deeply understand targeted U.S consumers to deliver insight-led brand plans and communication campaigns.
• Analyze market and competitive data (syndicated data, panel data, etc.) to guide brand strategy and drive revenue growth and share growth.
• Assist with general administrative tasks, including preparing and maintaining reports, presentations, and documentation using tools such as Word, Excel, and PowerPoint.
Requirements
• Bachelor’s degree in marketing, communication or business, or a related field
• 3+ years of experience in brand marketing assistant within U.S beauty industry and passion for the beauty industry.
• Strong understanding of the professional hair industry
• Proactive and results-oriented thinker who would flourish in an entrepreneurial and relationships-driven environment
• Communicates clearly and succinctly in both oral and written forms
• Ability to collaboratively work in a fast-paced, deadline-driven environment
• Must be skilled at executing within tight timeframes with attention to detail and accuracy
• Proficient in utilizing AI tools relevant to marketing, such as Chat GPT, content creation tools, and automation software.
• Experience creating engaging content for social media platforms is a plus.
• Adaptable to shifting priorities in a fast-paced, deadline-driven environment.
• Meticulous attention to detail with a focus on delivering high-quality work.
• Submit an NBI clearance.
• Provide a valid, government-issued photo ID (such as Driver’s License, Postal ID, UMID, Passport)
• Work from home: The camera must be turned on for meeting. Have a quiet work environment and a professional, neutral background with decent lighting (examples will be provided)
• Internet subscription/speed: At least 30 Mbps (DSL/Fiber only)
• A portfolio showcasing your marketing work, including campaign contributions, social media content, and any AI tool applications, must be submitted with your application.