Solar/Roofing Marketing Coordinator

Company Overview: We are a leading roofing and solar company in Florida, USA, dedicated to providing top-quality services to our clients. Our commitment to excellence has positioned us as a trusted provider in the industry. We are seeking a dynamic Marketing Coordinator to join our team and drive our marketing initiatives forward.

Position Summary: The Marketing Coordinator will play a pivotal role in developing and executing marketing strategies to enhance our brand presence and generate leads. This position requires a creative and organized individual with a strong understanding of marketing principles and digital platforms.

Key Responsibilities:

Campaign Development and Execution: Collaborate with the marketing team to create and implement marketing campaigns across various channels, including digital, print, and social media, to promote our roofing and solar services.

Content Creation: Develop engaging content for marketing materials, website, blogs, and social media platforms to attract and retain customers.

Social Media Management: Manage and grow our social media presence by creating, scheduling, and monitoring posts to engage our audience and increase brand awareness.

Market Research: Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies.

Lead Generation: Implement strategies to generate and nurture leads through various marketing channels, including email campaigns and events.

Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and prepare reports to assess effectiveness and ROI.

Event Coordination: Assist in planning and executing company events, trade shows, and community outreach programs to promote our services.

Brand Management: Ensure all marketing materials align with the company's brand guidelines and maintain a consistent brand message across all platforms.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum of 3 years of experience in a marketing role, preferably within the roofing and/or solar industry.

Skills:

Proficiency in digital marketing tools and platforms, including social media management and email marketing software.
Strong writing and editing skills with attention to detail.
Ability to analyze data and translate insights into actionable strategies.
Excellent organizational and project management skills.
Creative thinking and problem-solving abilities.
Preferred Qualifications:

Experience with graphic design software (e.g., Adobe Creative Suite).

Knowledge of SEO and SEM best practices.

Familiarity with GHL CRM systems and lead management processes.


Application Process: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are an ideal fit for this role. Please send your application to [email address] with the subject line "Marketing Coordinator Application – [Your Name]."