Senior Website Developer & Digital Marketing Specialist

Job Title: Senior Website Developer & Digital Marketing Specialist
Location: Massachusetts, USA
Company: MassSave.com
Employment Type: Full-Time

About Us:
We are a home service business operating in Massachusetts.
Job Description:

We are seeking a highly experienced Senior Website Developer & Digital Marketing Specialist to join our team. This role demands a seasoned professional with a proven track record of building high-performing, functional, and visually appealing websites, installing and optimizing apps, and managing the technical infrastructure for online platforms. The ideal candidate should also have a strong background in Google Ads and online marketing, leveraging their skills to drive business growth and brand visibility.
Responsibilities:

Website Development & Management:
Design, develop, and maintain user-friendly, responsive, and SEO-optimized websites.
Manage domains, hosting, and all back-end functionalities.
Install, configure, and integrate third-party applications to enhance website performance and functionality.
Perform regular updates, troubleshooting, and quality assurance to ensure website stability and security.
Optimize website speed and performance metrics.

Digital Marketing:
Develop and execute Google Ads campaigns to drive traffic, leads, and conversions.
Create, monitor, and optimize pay-per-click (PPC) and display advertising campaigns.
Conduct keyword research and implement effective SEO strategies.
Track, analyze, and report on website and campaign performance metrics.
Collaborate with the content team to align marketing strategies with website goals.
Technical Expertise:
Manage DNS settings, SSL certificates, and other domain-related configurations.
Integrate analytics tools to track user behavior and campaign effectiveness.
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).

Requirements:
Experience:
A minimum of 5-7 years of professional experience in website development, online marketing, and Google Ads.
Proven portfolio showcasing a variety of successful website projects and digital marketing campaigns.
Technical Skills:
Proficiency in web development languages and frameworks (e.g., HTML, CSS, JavaScript, PHP, WordPress).
Experience with third-party app integrations, CMS platforms, and e-commerce solutions.
Advanced knowledge of SEO and Google Analytics.
Familiarity with marketing automation tools and CRM platforms.
Soft Skills:
Strong problem-solving skills and attention to detail.
Excellent communication and project management abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications:
Certification in Google Ads, SEO, or related fields.
Experience in UX/UI design.
Knowledge of social media advertising platforms (e.g., Facebook, LinkedIn, Instagram).

How to Apply:
Read carefully and follow directions. To apply, with the title of “Senior Website Developer”, send an e-mail to JSanchez@ColtHomeServices.com saying that you would like to apply. Send a link of your portfolio and briefly describe why you should be chosen.