Salesforce Marketing Cloud Specialist with Pardot Certification

Job Summary:

We are seeking an experienced Salesforce Marketing Cloud Specialist with Pardot Certification to join our team. The successful candidate will be responsible for designing, implementing, and managing marketing automation campaigns using Salesforce Marketing Cloud and Pardot. The ideal candidate will have a strong understanding of marketing automation, email marketing, and lead generation.


Key Responsibilities:

1 Design, implement, and manage marketing automation campaigns using Salesforce Marketing Cloud and Pardot.
2 Develop and execute email marketing strategies to drive lead generation and conversion.
3 Configure and manage lead scoring, grading, and nurturing campaigns.
4 Integrate Pardot with Salesforce CRM to ensure seamless data synchronization.
5 Analyze campaign performance using Salesforce Marketing Cloud and Pardot analytics tools.
6 Collaborate with cross-functional teams, including sales, marketing, and IT, to align marketing automation strategies with business objectives.
7 Stay up-to-date with the latest Salesforce Marketing Cloud and Pardot features and best practices.


Requirements:

1 Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Developer, Marketing Cloud Consultant)
2 Pardot Certification (e.g., Pardot Specialist, Pardot Consultant)
3 2+ years of experience with Salesforce Marketing Cloud and Pardot
4 Strong understanding of marketing automation, email marketing, and lead generation
5 Experience with data analysis and campaign performance measurement
6 Excellent communication and project management skills
7 Bachelor's degree in Marketing, Business Administration, or related field


Nice to Have:

1 Experience with Salesforce CRM and Salesforce Sales Cloud
2 Knowledge of HTML, CSS, and JavaScript
3 Experience with marketing automation platforms other than Pardot (e.g., Marketo, HubSpot)
4 Certification in Google Analytics or other analytics tools