Hiring Digital Marketing Manager: Building a Powerful Strategy for Sneaker Daily Deal

Sneaker Daily Deal, a prominent sneaker brand specializing in unique POD (Print on Demand) designs inspired by animated characters, movies, and niche themes, is looking for a talented and creative Digital Marketing Manager. The successful candidate will develop, implement, and oversee digital marketing strategies to enhance the brand's online presence, drive revenue growth, and deliver an exceptional shopping experience for customers.

Job Description

Essential Duties

Collaborate with the Marketing, Sales, and Revenue Directors to implement digital advertising content for POD sneaker designs, targeting niche audiences based on animated characters, movies, and other special interests.

Website Management

Oversee and manage the Sneaker Daily Deal website, ensuring traffic growth and customer engagement through optimization practices and creative content updates.
Regularly update website content, including images and product descriptions, across third-party platforms such as Shopify or relevant e-commerce platforms.
Liaise with technology partners to improve website functionality and user experience.
Social Media Management

Develop campaigns to increase the brand’s presence on social media, grow followers, and drive sneaker sales through Instagram, Facebook, TikTok, and other platforms.
Manage content publishing on social media platforms for Sneaker Daily Deal, including images, videos, and written posts.
Engage with the community and collaborate with influencers in the fashion and pop culture space to promote product campaigns.
Content Creation

Design and produce visual assets following Sneaker Daily Deal’s brand guidelines, including promotional materials, product images, videos, and presentations.
Organize and manage photoshoots and video shoots to showcase new sneaker designs, focusing on unique print styles.
Lead graphic design initiatives for various advertising campaigns.
Digital Marketing

Collaborate with display advertising companies and advertising platforms to implement campaigns and report monthly performance.
Manage and optimize the brand’s presence on e-commerce platforms and POD (Print on Demand) networks.
Implement and monitor advertising campaigns on Meta (Facebook, Instagram), Google Ads, and email marketing campaigns to attract new customers and retain existing ones.
Qualifications

Required Skills and Experience

A minimum of three years of digital marketing experience in the fashion, e-commerce, or POD product industry.
Proficiency with advertising tools such as Facebook Business Manager, Google Ads, and analytics platforms like Google Analytics.
Experience with e-commerce platforms like Shopify, WooCommerce, or POD platforms.
Strong graphic design skills and proficiency in design software such as Canva, Photoshop, or Illustrator.
Excellent writing skills with proven experience in creating engaging social media content tailored to niche audiences.
Additional Information

Your information will be kept confidential according to EEO guidelines.

Salary: $28,600.00 - $40,000.00 USD Annual Total Income