Hiring Talented SEO Content Marketer - Opportunity to Work at Creative POD Shoe Brand!

Job Type: Full-time
Location: Remote
Salary: $35,000.00 - $55,000.00 per year “applies to full-time work. Project-based pay for agencies please message me directly to negotiate

Schedule:
Work shifts to complete projects or hourly “minimum 6 hours/day”
Monday to Friday

In this role, you will be expected to:
Write clear, concise, engaging, and persuasive content that aligns with our brand voice.
Optimize content for search engines to increase visibility and attract traffic.
Proactively reach out to relevant industry websites, bloggers, and authors to secure high-quality backlinks that boost SEO and improve site authority.
Manage multiple content projects, ensuring timely and quality delivery.

Responsibilities:
Content Strategy and Creation
Develop and execute content strategies for blogs, case studies, white papers, social media posts, copy, email campaigns, etc.
Create SEO-optimized content to improve organic search rankings and drive web traffic.
Conduct keyword research using tools such as Google Keyword Planner, Ahrefs, and SEMrush to inform content creation.
Conduct direct outreach to targeted websites, bloggers, and influencers to build relationships and secure valuable backlinks that drive SEO performance.
Write compelling copy that adheres to brand voice and is consistent with advertising platform requirements (Google Ads, Facebook Ads, etc.).
SEO and Analytics:
Optimize content for search engines, ensuring meta tags, titles, alt text, and keywords are used strategically.
Leverage Google Analytics and other tracking tools to monitor content performance and adjust strategy as needed.
Analyze content performance metrics to refine content strategy and improve engagement rates.

Research and Content Quality:
Conduct in-depth research to create accurate and insightful content, drawing from credible sources and academic databases.
Ensure all content is clear, concise, and impactful, adhering to high standards of grammar, style, and tone.
Collaborate with stakeholders to gather insights for content creation, ensuring alignment with business goals and target audience needs.
Social Media and Engagement:
Develop social media content that is shareable and designed to drive user engagement.
Ensure content is tailored to the specific needs of different platforms (LinkedIn, Twitter, etc.), while maintaining consistency across all channels.
Requirements
2-5 years of experience as a content writer, content marketer, or copywriter, preferably in the sneaker, animated, or feature film industries
A deep understanding of on-page and off-page SEO techniques.
Familiarity with keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush).
Ability to optimize content for search engines (e.g., meta tags, titles, alt text).
Startup experience
Experience using Google Analytics to track content performance and adjust strategy accordingly.
Ability to interpret data and refine content strategy for better results.
Strong grasp of grammar, style, and tone, with the ability to adapt writing style to suit different brands and target audiences.

Technical:
Ability to write clearly, concisely, and impactfully, with an emphasis on clarity and brevity.
Experience writing in a variety of formats, including blog posts, articles, social media posts, newsletters, and ads.
Ability to conduct thorough research, ensuring content is accurate, informative, and comprehensive.
Ability to write compelling copy that drives conversions and adheres to platform-specific requirements (Google Ads, Facebook Ads, etc.).
Soft Skills and Personal Qualities:
Ability to generate fresh content ideas and concepts that engage and inform audiences.
Attentive to detail, with strong editing and proofreading skills.
Good time management skills, able to handle multiple projects simultaneously while ensuring quality.
Self-starter with an intrinsic drive to take responsibility for executing projects and delivering results.
Genuine curiosity and understanding of AI/ML, with a desire to stay informed about emerging trends.
Intrinsic drive to succeed and the ability to work independently, take initiative and drive projects.
Open to constructive feedback and willing to iterate on content to improve performance.