MARKETING AUTOMATION SPECIALIST

We are looking for a dynamic and skilled Marketing Automation Specialist to lead and optimize our digital marketing efforts. This role requires expertise in marketing automation, sales funnel creation, and web design/development, ensuring seamless customer journeys and high-converting digital campaigns.

As a key team member, you will collaborate with marketing, sales, and design teams to implement automated solutions, build sales funnels, and maintain websites that drive conversions and deliver exceptional user experiences.

Responsibilities:
- Design and manage automated workflows, lead nurturing, and segmentation strategies.
- Implement and optimize campaigns using automation tools (e.g., HubSpot, Marketo).
- Analyze campaign performance, A/B testing, and make data-driven recommendations.
- Collaborate with sales, content, and design teams to align marketing efforts.
- Ensure CRM data integrity and targeted outreach through segmentation.
- Design and build high-converting sales funnels, including landing pages, lead magnets, and upsell/downsell strategies.
- Conduct A/B testing on funnel components to optimize performance.
- Map out customer journeys and implement strategies to improve funnel conversion rates.
- Collaborate with copywriters and designers to create compelling funnel content and visuals.
- Integrate funnels with marketing automation and CRM systems for seamless lead tracking.
- Web Development/Designing skills is a PLUS!