Email Marketing Strategist

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web-behaviour to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
• Mitigate email and SMS frequency between program touch points to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics.