Email & SMS Strategist

ABOUT ADS BUYERS MEDIA
We're a team of 6 passionate leaders and strategists who are building Ads Buyers Media into one of the most innovative performance marketing agencies in digital commerce. At our core, we believe transformative results come from uniting talented people around a shared mission: scaling impactful online stores into $10M+ brands using ethical marketing practices.

We specialize in direct response marketing, focused performance creative, and marketing systems optimization. Our clients range from emerging D2C brands ready to scale, to established e-commerce companies seeking to optimize their marketing infrastructure for profitability and growth.

Our path to success is built on relentless systems improvement and extreme ownership. Since our founding in 2020, we've grown from a solo operation to a dynamic team, hitting $1M in annual revenue purely through referrals and exceptional client outcomes. We invest heavily in our team's development, providing a playground for talented marketers to tackle challenging problems, drive measurable results, and grow into industry leaders.

For us, building a legacy of ethical marketing excellence is just as important as achieving exceptional results. We're always seeking exceptional talents who share our vision of making competitive marketing education accessible while building a multi-million dollar company through positive reinforcement.

ABOUT THIS POSITION
As an Email & SMS Marketing Manager, you'll be responsible for developing and executing high-performing email and SMS strategies that drive revenue for our e-commerce clients. This role focuses on creating and optimizing automated flows, campaigns, and segmentation strategies that maximize customer lifetime value.

RESPONSIBILITIES
- Develop comprehensive email and SMS marketing strategies
- Build and optimize automated flows (welcome, abandon cart, post-purchase)
- Create and manage segmentation strategies
- Write and optimize email and SMS copy for conversions
- Design and implement A/B testing programs
- Monitor and analyze campaign performance
- Manage list health and deliverability
- Coordinate with creative team for asset production
- Ensure compliance with relevant regulations (TCPA, CAN-SPAM)
- Provide regular performance reports and recommendations

QUALIFICATIONS
- 2+ years experience in email and SMS marketing for e-commerce
- Proven track record of driving revenue through email/SMS channels
- Strong understanding of marketing automation
- Experience with list segmentation and customer journey mapping
- Knowledge of email deliverability best practices
- Proficiency in analyzing marketing metrics
- Excellence in project management and organization
- Strong copywriting and editing skills
- Understanding of e-commerce platforms and integrations

TECHNICAL REQUIREMENTS
- Klaviyo expertise
- Shopify proficiency
- Experience with SMS platforms (Attentive, Postscript)
- Google Analytics
- Basic HTML/CSS knowledge
- Notion

PERFORMANCE METRICS
- Email revenue contribution (15-30% of total revenue)
- List growth rates
- Open rates, click rates, conversion rates
- Flow performance optimization
- SMS subscriber growth and engagement
- Campaign ROI
- Deliverability maintenance

BENEFITS
- Professional development opportunities
- Collaborative, creative work environment
- Career growth opportunities

ADDITIONAL
- 9AM - 6PM EST
- Remote

OUR CORE VALUES
- Lead with Value
- Pursue Mastery
- Extreme Ownership
- Stay Curious
- Grow and Innovate