Marketing Technology “MarTech” Leader

The Marketing Technology Leader role combines technical expertise with creative digital marketing to support broader business strategies. You will drive digital transformation by aligning marketing technology with strategic goals, enhancing online presence, and streamlining marketing efforts. Leading a diverse, innovative team, you'll implement cutting-edge projects to contribute to business growth. This role involves defining strategy, aligning technology initiatives with objectives, and applying digital strategies across various disciplines. You'll translate marketing visions into actionable technology solutions, driving measurable success and meaningful impact for the organization.

Key Responsibilities:
-Lead and manage digital marketing projects, ensuring timely delivery and alignment with business goals
-Oversee a team of SEO specialists, web developers, and content strategists to achieve project objectives
-Conduct technical audits and implement strategies to optimize site performance, including page speed, mobile optimization, and structured data
-Develop and manage SEO strategies, ensuring on-page and off-page optimization to improve search engine rankings and organic visibility
-Collaborate with the web development team to ensure websites are optimized for performance, user experience, and search engine friendliness
-Oversee paid search campaigns, optimizing ad spend and ensuring alignment with overall marketing strategies
-Develop and execute social media strategies that align with SEO efforts and broader marketing goals
-Implement and manage email marketing campaigns, ensuring they are integrated with lead generation efforts and aligned with content strategies
-Drive lead generation initiatives by developing strategies that convert traffic into qualified leads, leveraging various digital channels
-Ensure that content management processes align with SEO best practices and are integrated into the overall digital strategy
-Serve as the primary liaison between the content department, web development department, and other teams, ensuring clear communication and alignment on project goals
-Utilize project management tools and SEO platforms to track progress and report on key performance indicators (KPIs)
-Stay informed about industry trends and best practices
To improve project outcomes and digital strategies continuously

Qualifications and Skills:
-Bachelor's degree in Marketing, Information Technology, or a related field (or equivalent work-related experience)
-Proven experience in project management, preferably in digital marketing, with a focus on technical SEO and web development
-Strong understanding of project management methodologies and tools (e.g., Agile, Scrum, Trello, Asana)
-Expertise in technical SEO, including site audits, on-page optimization, and structured data
-Experience with web technologies (HTML, CSS, JavaScript) and content management systems (CMS)
-Excellent leadership and communication skills, with the ability to manage cross-functional teams
-Strong analytical and problem-solving skills, with a detail-oriented approach to project execution

Basic Requirements:
-Device Specifications: Intel i5 processor or higher with a minimum of 8GB RAM
-Equipment: Webcam, speakers, and a microphone or headphones
-Internet Speed: Minimum of 100Mbps with a backup connection in case of outages

Work Details:
-Working Hours: Monday to Friday, 8 AM to 5 PM Pacific Standard Time | Tuesday to Saturday, 12 AM to 8 AM Manila Time
-Location: Anywhere in the Philippines

Why Join Us?
-Stable employment
-Competitive salary
-Bi-monthly salary
-A-Z benefits, including bonuses and annual raises
-Work-life balance 
-Work-from-home opportunity

*** The company uses a time tracker and maintains a virtual office setup via Google Meet.

For interested applicants kindly send your CV at jay.hr@arash.law

Start Your Journey With Us
At our company, we believe that great things happen when talented individuals come together to collaborate, innovate, and achieve common goals. If you are great at leading digital transformation and aligning technology with strategic goals, we want to hear from you! Join us, and you'll find a supportive environment where your innovative ideas are transformed into actionable solutions.