SEO Specialist

The SEO Expert will be responsible for conducting SEO and PPC audits, creating strategic plans to improve clients' online visibility, and implementing SEO best practices. This role will focus on SEMrush for keyword research, competitor analysis, and SEO tracking, alongside conducting PPC audits for an integrated approach to digital marketing.

Key Responsibilities:
• Conduct comprehensive SEO audits using SEMrush and other SEO tools, identifying areas for improvement.
• Develop and execute SEO strategies, optimizing on-page and off-page elements to boost rankings.
• Perform keyword research and competitor analysis to uncover SEO and PPC opportunities.
• Monitor and analyze performance metrics, adjusting strategies based on data insights.
• Collaborate with web designers and developers to implement on-site SEO improvements.
• Report findings, progress, and actionable recommendations to the director and clients.

Minimum Requirements:
• Proven experience with SEO, particularly using tools like SEMrush.
• Understanding of PPC advertising and its interplay with SEO for optimal digital marketing.
• Strong analytical skills, with the ability to interpret and act on data from multiple sources.
• Familiarity with Google Analytics and Google Tag Manager for tracking and reporting.
• Excellent written communication skills for content optimization and report generation.
• Experienced with Search Atlas & OTTO V2