Digital Advertising Specialist

Hello!

We hope you are doing well today. We are LunaCare!

At LunaCare, we believe that every woman deserves the highest quality of menstrual care products that provide comfort, confidence, and peace of mind. Our range of innovative, eco-friendly, and reliable menstrual care solutions are crafted with the utmost care to meet the needs of women everywhere. As we move to our mission to expand globally, we’re seeking passionate, driven, and talented individuals who share our vision to join our team. Together, we aim to make menstrual care accessible, sustainable, and empowering for women around the world.


We are looking for a creative and results-driven Digital Advertising Specialist to manage and optimize our digital ad campaigns across various platforms, including Google Ads, Facebook, Instagram, and other digital channels. You will be responsible for developing and executing paid media strategies that increase brand awareness, drive traffic to our website, and boost conversions.

Key Responsibilities:

--Develop, implement, and optimize digital advertising campaigns (PPC, display ads, retargeting, etc.) across multiple platforms (Google Ads, Facebook, Instagram, etc.).
--Create and manage advertising budgets to reach target audience effectively.
--Conduct audience research to identify key customer segments and tailor advertising strategies to meet their needs.
--Analyze campaign performance, generate reports, and provide actionable insights to improve results.
--A/B test ad creatives, landing pages, and targeting strategies to continually improve performance.
-Collaborate with the marketing team to align ad campaigns with product launches, promotions, and overall brand strategy.
--Monitor trends and industry changes to adapt strategies and stay ahead of the competition.
--Manage and optimize social media advertising for both organic and paid growth.
--Ensure campaigns adhere to brand guidelines and messaging.

Job Requirements:

--At least 2 years experience in managing digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
--Strong understanding of PPC advertising, display ads, retargeting, and social media marketing.
--Experience with Google Analytics and other analytics platforms to measure and report on campaign performance.
--Proficient in budget management and cost-per-acquisition analysis.
--Knowledge of the latest trends and best practices in digital marketing and advertising.
--Strong analytical, problem-solving, and communication skills.
--Ability to work independently and as part of a collaborative team.
--Experience in the eCommerce industry (especially related to health, wellness, or consumer goods) is a huge plus.

If you read the job description and requirements and think you are qualified, send us an email for your application.
Use 'Digital Advertising Specialist - Your full name' as the subject line and send to info@thelunacare.com with your updated CV and Portfolio. Application through olj platform/messaging will not be consider.

website: www.thelunacare.com