Google Ads & Shopify Audit Specialist – Potential for Ongoing Role

We are seeking an experienced Google Ads & Shopify Audit Specialist to thoroughly analyze and evaluate the performance of our Google Ads campaigns and Shopify store. Over the past 30 days, we have been running ads that generated sales, but we are uncertain about the path to profitability. This project involves a detailed audit to identify areas of improvement and actionable recommendations to optimize ad performance and site conversion rates.

If your analysis reveals a clear and actionable path to profitability, this project may evolve into an ongoing role managing our Google Ads campaigns.

Responsibilities:

Audit Google Ads Campaigns:
Analyze ad performance metrics (CTR, CPC, ROAS, conversion rates, etc.).
Evaluate the quality of ad targeting, keywords, and audience segmentation.
Identify opportunities to improve ad copy, visuals, or strategy for better ROI.

Audit Shopify Site:
Assess website design, layout, and user experience for optimal conversions.
Review product pages, pricing, checkout process, and overall funnel performance.
Suggest tweaks to improve customer retention and purchase rates.

Actionable Recommendations:
Provide a detailed report outlining specific changes needed to improve profitability.
Advise on possible budget reallocations or ad strategy changes.

Potential Ongoing Role:
If profitability is achievable, manage Google Ads campaigns, including setup, monitoring, and optimization for continued success.

Requirements:

Proven experience with Google Ads management and Shopify optimization.
Demonstrated ability to turn underperforming campaigns into profitable ones.
Strong analytical skills and familiarity with tools like Google Analytics, Ads Manager, and Shopify reporting.
Experience optimizing Shopify stores for conversions.
Excellent communication skills and ability to provide clear, actionable feedback.

Preferred Qualifications:

Experience with eCommerce stores and direct-to-consumer sales.
Familiarity with A/B testing strategies for both ads and websites.

Job Details:

Type: One-time project with potential for ongoing engagement.
Location: Remote
Rate: Competitive, based on experience and proven results.

How to Apply: Please submit the following:

A brief overview of your experience with Google Ads and Shopify audits.
Case studies or examples of past successes in improving profitability.
Your proposed approach for this project and estimated timeline for completion.

We are excited to collaborate with a skilled expert who can help us unlock the potential of our campaigns and Shopify store. If you are results-driven and have a passion for eCommerce, we’d love to hear from you!