B2B SaaS Marketing Specialist

We are seeking a detail-oriented Marketing Specialist for our B2B SaaS to setup our lead generation processes to ensure seamless data flow, campaign creation and reporting efficiency.

Key Responsibilities:
Setup, create and optimize marketing automation platform
Create and maintain lead scoring models to enhance campaign targeting
Develop workflows and integrations between marketing and CRM
Analyze campaign performance data and generate actionable insights

Requirements
2+ years in marketing ops, rev ops or similar roles in a B2B SaaS
Hands-on experience with marketing automation and CRM tools
Strong analytical skills and data-driven mindset
Familiarty with lead management and reporting best practices