Marketing Specialist

Please apply in this link: forms.gle/5WM6TqscvTz7xP3XA

Job Title: B2B Digital Marketing Specialist - LinkedIn Ads and Google Ads Experience

Job Description:

We are seeking a skilled and results-driven B2B Digital Marketing Specialist to join our team. The ideal candidate will have extensive experience in managing and optimizing LinkedIn Ads and Google Ads campaigns. This role requires a creative thinker who can develop and implement effective marketing strategies to drive brand awareness, generate high-quality leads, and enhance our digital presence in the B2B landscape.

Key Responsibilities:
-Develop, execute, and manage comprehensive B2B digital marketing campaigns on LinkedIn Ads and Google Ads platforms.
-Analyze and optimize campaign performance through continuous monitoring, A/B testing, and data-driven adjustments.
-Collaborate with the marketing team to create compelling ad copy, visuals, and targeted audience strategies.
-Track, report, and assess KPIs and key metrics to measure the effectiveness of campaigns and report on ROI.
-Conduct keyword research and manage SEM/SEO strategies to maximize visibility and engagement.
-Coordinate with the content team to ensure alignment with broader marketing goals and consistent messaging.
-Stay updated with the latest trends in digital advertising, algorithm changes, and best practices to maintain a competitive edge.

Qualifications:
-Proven experience in B2B digital marketing with a focus on LinkedIn Ads and Google Ads.
-Strong knowledge of PPC advertising, audience segmentation, and bid strategy.
-Proficiency in Google Analytics and other relevant tracking tools.
-Excellent analytical skills to interpret data and translate insights into actionable strategies.
-Experience with CRM tools and integration of marketing campaigns for lead tracking and follow-up.
-Ability to manage multiple projects and deadlines in a fast-paced environment.
-Strong communication and collaboration skills.

Please apply in this link: forms.gle/5WM6TqscvTz7xP3XA