Creative Director – RetreatFinder.com

About Us

At RetreatFinder.com, we’re passionate about connecting people with transformative retreat experiences that nurture the mind, body, and soul. As a leading platform in the personal development and wellness space, we inspire individuals to discover hidden gems, explore meaningful journeys, and unlock their potential.

We’re entering an exciting phase of growth and are looking for a talented Creative Director based in the Philippines to join our team. This role offers a unique opportunity to collaborate with a global team, lead creative strategy, and shape the brand’s identity across multiple platforms.

About the Role
The Creative Director is a leadership role responsible for driving Retreat Finder’s creative strategy, storytelling, and content performance. You’ll collaborate with a global team to deliver high-impact, platform-specific content that aligns with our brand and drives audience growth, engagement, and conversions.

Focus Areas:
- Creative strategy and storytelling
- Content quality and brand alignment
- Performance accountability across all channels

Key Responsibilities

Content Vision & Strategy:
- Define and uphold the overarching content vision, tone, and voice for the Retreat Finder brand.
- Develop platform-specific content strategies for website, social media, email marketing, and YouTube.
- Identify high-growth opportunities to expand audience reach and engagement.

Creative Leadership:
- Drive storytelling efforts that strengthen the brand’s emotional connection with its audience.
- Create clear and inspiring creative briefs for campaigns and projects.
- Mentor content creators to deliver cohesive, impactful work.

Content Oversight:
- Review and approve all final content to ensure quality, consistency, and alignment with strategic goals.
- Oversee content categories, including:
-- Website: SEO-driven articles, landing pages, and directory listings.
-- Email: Newsletters, nurture sequences, and promotional campaigns.
-- Social Media: Posts, reels, stories, and video clips.
-- Video: Long-form interviews, spotlight pieces, and promotional videos.
-- Listings & Ads: Optimized directory listings and banner ads.
-- Graphics: Visual assets for digital and print campaigns.

Performance & Analytics:
- Track and optimize key performance metrics (KPIs) like audience growth, engagement rates, and conversions.
- Use analytics tools to evaluate content performance and refine strategies.

What Success Looks Like:
- Increased engagement and conversions across platforms.
- A cohesive and recognizable brand voice that resonates with our audience.
- High-quality content that builds trust and drives results.

About You

Skills & Experience:
- Proven experience in content strategy and creative leadership, preferably with a global or lifestyle brand.
- Expertise in platform-specific best practices (SEO, YouTube, social media, email marketing).
- Strong storytelling skills with the ability to create engaging and impactful content.
- Experience leading and mentoring creative teams in remote or international settings.
- Proficiency in tracking and analyzing content performance metrics.

Key Attributes:
- Passion for personal development, wellness, and lifestyle content.
- Ability to balance creativity with data-driven decision-making.
- Highly organized with strong project management skills.
- Comfortable working across time zones and collaborating with global teams.

Why Join Us?
- Work with a global, mission-driven team passionate about personal development and wellness.
- Opportunity to take a leadership role in shaping the creative direction of an emerging lifestyle brand.
- Competitive compensation and the flexibility of remote work.

How to Apply:

To be considered for this exciting opportunity, please submit the following:

- Your Vision: Share a short paragraph about how you’d shape Retreat Finder’s brand strategy for a global audience.

- Portfolio or Work Samples: Provide 3-5 pieces of your best work (articles, videos, campaigns, or social media posts) demonstrating your expertise.

- Your Strategy: Describe a past campaign you’ve led, its strategy, and the measurable results you achieved.