Digital Outreach Specialist

Linenly is an Australian direct-to-consumer brand specializing in sustainable, eco-friendly bedding. Our products are crafted from 100% organic bamboo, premium long-staple cotton, and 100% French linen. Ethically made using fair trade practices, our bedding offers a soft, luxurious, and eco-conscious experience at accessible prices.

We are passionate about sustainability and delivering exceptional products to our customers. To strengthen our online presence, we’re seeking a skilled Digital Outreach Specialist with experience in SEO, link building, and email outreach.

Job Description:
As a Digital Outreach Specialist at Linenly, you will drive organic traffic and enhance our ecommerce website’s authority through effective link-building strategies and targeted email outreach. Collaborating closely with the marketing and SEO teams, you’ll play a vital role in increasing brand visibility and improving search engine rankings.

Key Responsibilities:

Link Building:

Research and identify high-quality websites, blogs, and online platforms relevant to our niche for link placement opportunities.
Build and maintain relationships with bloggers, media outlets, and influencers to secure backlinks.
Execute ethical, white-hat link-building campaigns to enhance our website’s domain authority.

Email Outreach:

Develop personalized outreach campaigns to connect with target websites, influencers, and bloggers for guest posting, collaborations, and link building.

Implement email campaigns to promote Linenly products, content, and brand partnerships.
Monitor and analyze email performance metrics (open rates, click-through rates, responses) to optimize future strategies.
Content Collaboration:

Work with our content team to create engaging assets (e.g., articles, infographics, videos) for outreach campaigns.
Pitch creative content ideas to external partners and collaborate on distribution and syndication.
Ensure alignment between content and SEO objectives to maximize visibility and engagement.
Reporting & Analysis:

Track and evaluate outreach performance using tools like Google Analytics, Ahrefs, and SEMrush.
Provide regular updates on link acquisition progress, campaign effectiveness, and email outreach metrics.
Identify optimization opportunities based on data insights and industry trends.
Requirements:

Proven experience in digital outreach, link building, or SEO, preferably in ecommerce or a digital marketing agency.
Strong understanding of SEO principles, link-building best practices, and Google’s guidelines.

Skilled in using tools like BuzzStream, MOZ, Hunter.io, SEMrush, Ahrefs, and Google Search Console.
Excellent communication and copywriting skills for crafting compelling outreach emails and pitches.
Proficiency in analyzing data and creating reports to measure success.

Self-motivated, proactive, and able to work independently or as part of a team in a fast-paced environment.
Interest in sustainable products and the bedding industry is a plus.


Additional Requirement:

Advanced and proficient English skills, both written and verbal, for effective team communication and professional outreach.


What We Offer:
Competitive compensation based on experience and results.
Flexible, remote work environment. Opportunity to work with a fast-growing, eco-conscious brand.

How to Apply:
To apply, please send your resume and a cover letter highlighting your relevant experience, why you're excited to join Linenly as a Digital Outreach Specialist, and your expected hourly rate to info@linenlyhome.com

Join Linenly and help us grow our online presence while promoting sustainable, luxurious bedding to customers across Australia and beyond!