Marketing specialist

About the Client
Generative AI software designed to automate relationship building via emails, social media, and other channels to acquire new clients and grow existing ones.

About the Role
As our Marketing Specialist, you will be responsible for spearheading our digital marketing efforts. This includes creating and managing high-performing campaigns, designing landing pages, optimizing SEO, and leveraging video and social media advertising to drive growth. If you're not typically recognized as a top performer in marketing strategy, content creation, and campaign execution, please do not apply. Our team operates at an exceptional level, and you’ll thrive here if you do too. You must be available to work 4 hours daily during the evening to ensure significant overlap with our Eastern US team.

Responsibilities
Marketing Strategy & Execution

Design and implement effective digital marketing strategies to meet company goals.
Create, test, and optimize landing pages to increase conversions.
Run and manage ad campaigns on LinkedIn, Instagram, and other platforms.
Develop and execute SEO initiatives to improve organic search rankings and website visibility.
Plan and produce engaging video content for marketing purposes.
Monitor and analyze performance metrics for marketing campaigns and recommend optimizations.
Work with tools like Salesloft, Outreach, or Apollo for automated outreach.

Social Media Management

Create and maintain engaging social media content for multiple platforms.
Strategically grow our online presence and audience engagement.
Reporting & Insights

Track and analyze key marketing metrics, delivering reports on performance.
Provide recommendations to optimize marketing spend and ROI.

Requirements
Marketing Expertise

Minimum 2 years of experience in digital marketing.
Proven experience in creating and managing LinkedIn and Instagram ads.
Track record of successfully optimizing SEO and landing page performance.
Proficiency in tools like Google Analytics, SEMrush, or similar platforms.
Experience in creating and editing video content for campaigns.
Strong knowledge of social media trends and platform algorithms.

General Requirements

Bachelor's degree in Marketing, Business, or related field preferred.
Excellent attention to detail and creative problem-solving skills.
Clear English communication skills with a collaborative mindset.
Ability to work independently and manage multiple priorities in a fast-paced environment.
Experience with startup or SaaS companies is a plus.

Tools & Technology
Please be prepared to demonstrate proficiency with your preferred:

SEO/SEM tools (e.g., SEMrush, Ahrefs, Google Ads).
Social media management platforms (e.g., Hootsuite, Buffer, etc).
Video editing tools (e.g., Capcut, Canva, etc).

Culture Fit
You should be passionate about growth and success. If working at a startup feels like a burden rather than an opportunity, our culture may not be the right fit. We're looking for someone who is excited to innovate and thrives in a dynamic environment.