Paid Media Manager

The Role:
We’re seeking an experienced Paid Media Manager to lead the implementation of high-impact paid media strategies across Google, Facebook, and potentially other platforms. This role is critical to our success, requiring someone with a proven track record of generating results and driving measurable growth for clients.

You will be responsible for managing every aspect of our paid media efforts, from ad creation (copy/creative) to implementation, optimization, and analysis. Most importantly, you will be expected to lead strategic decision-making and ensure campaigns consistently deliver the desired outcomes for clients.

Responsibilities:
- Develop, implement, and manage paid media strategies designed to achieve exceptional results for clients.
- Create compelling ad copy and oversee creative development for high-performance campaigns.
- Optimize campaigns through advanced techniques such as A/B testing, bid strategies, and audience segmentation.
- Analyze performance data and adapt strategies to maximize ROI and client satisfaction.
- Set up and maintain accurate tracking systems (GA4, website tools, conversion tracking, etc.) to measure campaign effectiveness.
- Work independently to execute strategies without the need for constant direction.
- Lead partners and internal resources to ensure alignment and accountability on paid media goals.

What We’re Looking For:
- Proven expertise in paid media management, including a strong understanding of Google Ads and Facebook Ads platforms.
- Exceptional ability to translate strategy into results-driven execution.
- Deep knowledge of tracking tools and analytics platforms, with the ability to troubleshoot and optimize.
-Strong analytical mindset to interpret performance data and guide strategic improvements.
-A self-starter who thrives on responsibility and can independently deliver top-tier results.
- Commitment to meeting high expectations and driving exceptional outcomes in a growing company.

To apply, please respond with some information about your experience and answers to these questions:
1. Do you have any experience with Paid Media in the senior living industry?
2. How would you set up conversion tracking for a new client? Would you use Google Ads, Google Tag Manager, GA4, or a combination? Can you explain the steps you’d take and why?
3. Are there any specific GA4 implementations would you include to ensure accurate and useful data? How would you handle troubleshooting if conversions aren’t being tracked properly?
4. How do you plan and create ad copy and creative assets? What steps do you take to make sure they connect with the target audience and deliver results?
5. What’s your general philosophy when it comes to creating highly effective ads? What do you think makes you especially good at achieving results in this space?

If you have the experience, skills, and determination to lead our paid media efforts and generate remarkable results, we want to hear from you!