Strategic Marketing Analyst

Overview:
We are seeking a highly skilled and detail-oriented Strategic Marketing Analyst to join our team. This role focuses on analyzing data from multiple sources, including Google Analytics, to identify trends, measure campaign effectiveness, and develop strategies to optimize our digital marketing efforts.

Key Responsibilities:

Analyze digital marketing data from platforms such as Google Analytics, social media insights, and email marketing tools.
Identify key performance indicators (KPIs) and provide actionable insights to improve campaign performance.
Develop and implement strategies to enhance digital marketing effectiveness and ROI.
Collaborate with marketing and creative teams to optimize campaigns and user engagement.
Conduct competitor analysis and market research to identify growth opportunities.
Prepare detailed reports and dashboards to communicate findings and recommendations.

Qualifications:

Strong experience with Google Analytics and other data analysis tools.
Analytical mindset with the ability to translate data into strategic insights.
Excellent problem-solving skills.
English proficiency.
Familiarity with digital marketing channels and best practices.
Experience with A/B testing and conversion rate optimization is a plus.
This is a dynamic role for a data-driven marketer ready to make a measurable impact on our digital marketing success.