SEO and Social Media Specialist

About Us:
We are an accounting firm that has an award-winning, proven, record of delivering financial advice and strategies to help business owners build profitable, healthy and sustainable businesses in Sydney.
We are recognised industry leaders and experts in the latest cloud accounting services for business owners such as Xero, Hubdoc, Workflow Max and Dext to name a few.

Website: https://www.fraccounting.com.au/

Key Responsibilities
SEO Strategy Development: Develop and implement comprehensive SEO strategies aimed at improving organic search rankings, increasing website traffic, and driving conversions.
Social Media Management: Manage and maintain company social media accounts on LinkedIn, Facebook, and Instagram.
Content Creation: Develop, schedule, and publish engaging content tailored to each platform, aligning with our services and brand voice.
Analytics and Reporting: Monitor and analyse performance metrics (traffic, engagement, conversions, etc.) to inform strategic decisions and provide actionable recommendations.
Website Optimization: Optimise website content using WordPress to align with SEO and user experience best practices
Trend Monitoring: Stay updated with the latest SEO and social media trends, tools, and algorithms to keep our strategies current and effective
Audience Engagement: Engage with audiences across platforms, fostering a strong online community and brand presence.
Cross-functional collaboration: Collaborate directly with the directors, taking the initiative to independently align marketing efforts with business goals while ensuring consistent branding and messaging.

Requirements
- Experience: Proven experience in SEO and social media management, preferably within the accounting or professional services industry.
- Platform Proficiency: Demonstrated ability to manage LinkedIn, Facebook, and Instagram pages, including strategy development and analytics interpretation,
- Technical Skills: Hands-on experience with WordPress for content optimisation and plugin management
- HubSpot Knowledge: Familiarity with HubSpot for campaign management and analytics is a plus
- Analytics Skill: Strong ability to interpret performance data and provide strategic recommendations
- Communication: Excellent verbal and written communication skills
- Organisational Skills: Strong organisational abilities with attention to detail
- Industry Knowledge: Experience with business accounting services or related industries is a strong plus

Preferred Qualifications:
- Certifications: Certifications in SEO, HubSpot, or digital marketing
- Additional Platforms: Experience with additional social media platforms or digital marketing tools
- Paid Advertising: Understanding of paid advertising strategies on both Google Ads and social platforms.

Important Notes
- Please attach a link to your resume and portfolio (if available)
- Applications without attached resumes will not be considered
- Applications sent via our contact us form on the website will not be considered; kindly send all applications here on this listing.