Experienced Social Media Marketer Needed for Ongoing Part-Time Role

COMPANY DESCRIPTION:
:
A dynamic New York-based law firm specializing in a broad range of legal services for consumers and small business seeks an experienced and proactive Social Media Marketer to join our team on a part-time, ongoing basis. If you have a passion for digital marketing and a knack for social media advertising and campaigns, we want you on our team!

RESPONSIBILITIES::
1. Social Media Channel Management:
Oversee our social media accounts including Instagram, Facebook, LinkedIn, X, and our Google Maps listing (formerly Google My Business). Prepare and schedule posts at least three times a week, ideally daily.

2. Social Media Advertising:
-Collaborate with our attorneys to create, post and and manage short video ads. Oversee ad placements and campaigns on Facebook, Instagram, and Google Local Ads, including monitoring performance, conducting A/B testing, monitoring competitors ads, and providing detailed feedback and reporting to evaluate Key Performance Indicators (KPIs) and ad performance.

3. Blog Management:
-Coordinate with our legal team to identify engaging blog topics. Ensure regular submissions to our firm's blog, aiming for 1-2 posts per week.

4. Email Marketing:
-Manage email marketing campaigns, including preparing and editing email lists using provided information. Prior familiarity with email marketing tools such as Mailchimp highly valued. Goal is to roll out email campaigns that tie in with our other marketing efforts. We anticipate sending out a monthly newsletter on an ongoing basis as part of an email campaign.

5. Webinars:
-Assist in the planning and promotion of quarterly webinars focusing on specific legal topics.

6. Performance Reporting:
-Maintain clear communication through regular updates, weekly status reviews, and monthly marketing performance evaluations.

7.KPIs
Achieve predefined KPIs in social media channel performance and advertising efficacy.

EXPERIENCE AND QUALIFICATIONS::
• Skilled in social media marketing across platforms such as Facebook, Instagram, and Google Local Ads, including budget management and audience targeting.
• Proven experience in growing organic social media presence, preferably for small or service-based businesses.
• Proficient in crafting compelling ad copy and adept at graphic design using tools like Canva.
• Experienced in editing short videos and sourcing non-copyrighted music for social media use.
• Familiar with email marketing campaigns using platforms like Mailchimp.
• Knowledge of graphic design and video editing software.
• At least 2-3 years of experience in social media marketing, excellent command of English, and prior experience in the legal or service industry is a plus.

COMPENSATION::
• US $300 - 450 per month depending on experience (20 hours per week - 80 hours per week).
• Payment bi-monthly (2 times a month) though Wise, including reimbursement for transfer fees.
• Flexibility to work during daytime hours in the Philippines; availability required for meetings expected to be a minimum of 30 - 60 minutes per week and monthly 30 -60 minutes, or more as needed

HOW TO APPLY":
• Submit your resume.
• Provide a cover letter detailing your social media marketing and advertising experience, specifically how you have been doing it and what total value of ad spend you have managed and on which platforms. Also in cover letter explain your familiarity and level of expertise with any relevant apps or software (such as Mailchimp, ActiveCampaig, Social Pilot, etc.)
• Include a link to a short video introduction.
• Provide a link to your portfolio or samples of previous social media marketing campaigns.
• If you claim you are certified or have completed a qualification course or similar training re social media marketing, or related subjects provide proof of same
• You must use a minimum of 5 Apply Points (AP) from onlinejobs.ph to apply