Paid Ads Specialist

Lead Generation Group is seeking a talented and motivated Performance Marketing Manager with expertise in paid search advertising on platforms like Google Ads and Bing Ads. We are expanding globally and looking for someone who can effectively manage and optimize paid search campaigns across different markets.

Responsibilities:
- Manage and optimize paid search campaigns on Google Ads and Bing Ads for diverse clients in various sectors.
- Develop strategies to expand campaign reach and performance within specific sectors and brands.
- Improve campaign effectiveness through ad copy testing and continuous optimization.
- Collaborate with different teams to ensure smooth execution of campaigns and maximize results.
- Assist in audience targeting strategies tailored to different sectors and brands.
- Provide budgeting, forecasting, and performance reports to senior management.

Requirements:
- At least 4 years of experience in managing paid search campaigns with a significant ad spend.
- Fluent in English, additional language skills are a plus.
- Strong knowledge of Google Ads and Bing Ads/Meta (Facebook and Instagram) for paid search advertising.
- Experience in running international campaigns.
- Ability to analyze and effectively communicate campaign data.
- Entrepreneurial mindset with a focus on innovation and scaling.
- Strong work ethic and personal accountability.
- Understanding of tracking methodologies and campaign attribution.

Desired Skills and Experience:
- Familiarity with other performance marketing areas like SEO, affiliates, email, and display advertising.
- Background in B2B, B2C, or lead generation industries.
- If you are passionate about driving lead generation through paid search advertising on Google Ads and Bing/Meta Ads and thrive in a dynamic, growth-oriented remote work environment, we would love to hear from you. Join our team and make a significant impact as we expand globally. Successful performance in this role offers opportunities for advancement within our company.

To apply please submit your CV and cover letter to hr@leadgenerationgroup.com and complete the pre-recorded video interview by clicking the link: https://app.willotalent.com/invite/Vfvhss/