Google Ads Specialist for Fast-Growing Company

Senior Paid Media Specialist
Growwise Agency | Remote Position

Initial 90-day probationary period with performance review and compensation adjustment
About Us:
We are Gregory and Kayla, co-founders of Growwise Agency. We're seeking an expert-level Paid Media Specialist with exceptional copywriting abilities and deep technical mastery in campaign optimization, A/B testing methodologies, and advanced campaign structures across both Google and Meta platforms.
Required Expertise Level:

Advanced Copywriting (Essential)
• Proven ability to write high-converting ad copy across multiple industries
• Experience with psychological triggers and persuasive writing techniques
• Portfolio showing significant CTR and conversion improvements through copywriting
• Understanding of audience-specific messaging and value proposition development
Campaign Architecture (Advanced)
• Expert-level knowledge of campaign types and their strategic applications:

Google: Search (RSAs), Performance Max, Shopping, Dynamic Search Ads, Display, Discovery
Meta: Conversion, Catalog Sales, Lead Generation, Dynamic Creative, Retargeting
• Deep understanding of campaign hierarchy and account structure
• Experience with cross-platform campaign synergy


Optimization Mastery (Critical)
• Advanced bid management strategies
• Budget allocation and scaling methodology
• Quality Score optimization techniques
• Landing page and conversion rate optimization
• Audience refinement and exclusion strategies
A/B Testing Excellence (Required)
• Statistical significance understanding and application
• Multivariate testing experience
• Creative testing frameworks
• Landing page split testing expertise
• Automated rules and bidding test design

Primary Responsibilities:

Craft compelling, high-converting ad copy across multiple industries and platforms
Develop sophisticated testing frameworks for continuous performance improvement
Design and execute advanced campaign structures leveraging platform-specific features
Implement comprehensive optimization strategies based on statistical analysis
Lead complex A/B tests across copy, audiences, bidding strategies, and landing pages
Create and optimize:
• Search ad copy variants for RSAs
• Dynamic ad customizers
• Meta Dynamic Creative assets
• Performance Max asset groups
• Responsive Display ads

Technical Expertise Required:

Advanced Copywriting & Creative

Responsive Search Ad optimization
Dynamic keyword insertion mastery
Ad customizers implementation
Meta Dynamic Creative optimization
Multi-variant ad copy testing


Campaign Types & Structure

Advanced campaign architecture
Cross-platform campaign strategy
Automated bidding optimization
Budget management across campaign types
Advanced audience targeting


Testing & Optimization

Statistical analysis tools
A/B testing frameworks
Performance tracking systems
Conversion rate optimization
Landing page testing tools


Required Portfolio Elements:

Pre-screening task analysis
Comprehensive ad copy portfolio showing before/after results
Case studies of successful A/B tests with statistical significance
Examples of campaign optimization results
Documentation of testing frameworks and methodologies
Performance metrics from various campaign types
Three professional references

This position requires an advanced practitioner who can demonstrate expertise through real results and deep technical knowledge. We're looking for someone who can immediately contribute to improving our campaign performance through sophisticated copywriting, testing, and optimization strategies.