Funnel and Website Setup Specialist

We are looking for a skilled Funnel and Website Setup Specialist to create a comprehensive marketing funnel and design a professional website for our book, Hidden College Funds: Guide to Undisclosed College Money. This is a one-time gig opportunity for an experienced freelancer with expertise in lead generation, funnel creation, and web development.

Responsibilities:

Funnel Creation:
Develop a high-converting sales funnel to guide customers from awareness to purchase.
Set up key funnel components, including landing pages, lead magnets, upsell pages, and thank-you pages.
Optimize the funnel for user experience and conversion rates.

Website Design:
Design and build a responsive website that aligns with the book’s branding.
Incorporate key sections such as About the Author, Purchase Page, Additional Resources, and Contact Information.
Ensure the website is SEO-friendly and easy to navigate.

Technical Setup:
Integrate email marketing tools (e.g., Constant Contact, Mailchimp) for automated lead nurturing.
Connect the website and funnel to payment gateways (e.g., PayPal) and analytics tools for tracking performance.
Test all components to ensure seamless functionality.

Project Handoff:
Provide training or documentation to enable basic updates and maintenance after the project’s completion.
Requirements:
Proven experience in creating sales funnels and building websites.
Proficiency in tools such as ClickFunnels and WordPress.
Strong understanding of conversion optimization, SEO, and responsive design.
Familiarity with email marketing platforms and payment gateway integrations.
Ability to meet deadlines and communicate effectively.

Preferred Qualifications:
Experience working on projects in the education or self-help niche.
Creative skills for providing input on branding and user engagement.
Knowledge of tools like Canva or Adobe Creative Suite for minor graphic design needs.