Senior B2B Technology Marketing Strategist

About Us:
All I.T. is a growing IT Field Services provider specializing in network upgrades, server integration, and hardware procurement for multi-site organizations. We deliver enterprise-grade IT infrastructure solutions to nationwide chains and mid-market companies operating 50+ locations.
Role Overview:
We're seeking a hands-on B2B technology marketer to build and execute our web marketing strategy, working directly with our CEO. This role is ideal for someone who understands how to market complex IT services to mid-market companies, particularly multi-location retailers, restaurant chains, and similar nationwide operations with sophisticated IT needs.
Core Responsibilities:

Own and execute our B2B inbound marketing strategy from start to finish
Build content that speaks to IT and operations leaders at multi-site organizations
Develop targeted campaigns for specific verticals (retail, restaurant chains, etc.)
Create and optimize technical content that demonstrates our expertise in multi-site IT deployments
Manage HubSpot workflows that nurture leads through complex ($50K-$300K) sales cycles
Design and execute A/B tests to optimize lead generation and conversion rates
Manage outbound prospecting strategies using Apollo.io
Maintain and optimize our WordPress website for technical audiences
Create data-driven conversion funnels optimized for high-value IT service leads
Set up and manage conversion tracking across all marketing channels
Work directly with CEO to align marketing with business goals
Build and manage relationships with technical content writers and web developers
Develop our marketing team as the company grows

Required Experience:

5+ years of B2B technology marketing experience, specifically in IT services or infrastructure
Proven track record generating leads for large-scale IT service contracts ($50K-$300K range)
Experience marketing to mid-market companies, particularly multi-site operations
Hands-on experience with HubSpot or similar marketing automation platforms
Proven experience with conversion rate optimization (CRO) and A/B testing methodologies
Track record of successful outbound campaigns using Apollo.io or similar platforms
Advanced WordPress experience, including optimization for B2B lead generation
Experience setting up and analyzing multi-touch attribution models
Demonstrated ability to write and edit technical content about IT infrastructure
Experience managing web developers and technical writers

Technical Marketing Skills:

Technical SEO focused on IT services and infrastructure
B2B content marketing for complex technical services
Marketing automation and long-cycle lead nurturing
Conversion rate optimization and A/B testing
WordPress management and optimization
Outbound B2B prospecting and list building
Landing page optimization for technical services
Multi-variant testing methodologies
Google Analytics and conversion optimization
Understanding of multi-site IT infrastructure and networking
Experience with B2B social media (especially LinkedIn)

This role is perfect for someone who:

Wants to build something from the ground up
Enjoys both strategic planning and hands-on execution
Can translate complex IT infrastructure concepts into clear value propositions
Is comfortable working directly with company leadership
Thrives in a growing company environment
Has experience building and managing small marketing teams

Technical Stack Experience:

WordPress development and optimization
HubSpot CRM and Marketing Suite
Apollo.io prospecting platform
CRO tools and testing platforms
Marketing automation workflows
Google Analytics and Tag Manager
SEO tools and platforms

Tools You'll Use:

HubSpot Marketing Hub
Apollo.io for outbound prospecting
WordPress CMS
Google Analytics
Optimization tools (Google Optimize, VWO, or similar)
A/B testing platforms
SEO and keyword research tools
Project management tools
AI tools for content optimization