Marketing Specialist

Job Summary:
We are looking for a creative and results-driven Marketing Specialist to develop and execute strategies that promote our children’s education services. The ideal candidate will be experienced in digital marketing, social media management, and local outreach, with a focus on building relationships with parents and guardians. This role will also involve using WhatsApp and Viber to engage with leads and manage inquiries.

Key Responsibilities:
1. Marketing Strategy and Campaign Management:
Develop and implement marketing plans to promote our educational programs and services.
Manage and execute digital marketing campaigns across platforms like Facebook, Instagram, and Google Ads.
Monitor and report on campaign performance, using analytics tools to refine strategies.
2. Social Media Management:
Create, schedule, and publish engaging content (text, graphics, and videos) on social media channels.
Respond promptly to comments, messages, and inquiries from parents via social platforms.
Build a strong online presence to increase brand awareness.
3. Communication and Lead Management:
Use WhatsApp and Viber to engage with prospective parents, answer inquiries, and share promotional materials.
Create and maintain groups on WhatsApp or Viber for parent communication and updates.
Send follow-up messages and reminders for events, promotions, or open days.
4. Content Creation:
Design promotional materials, such as flyers, newsletters, and digital banners (using tools like Canva).
Write blog posts, articles, or email content to attract and retain parents.
5. Community and Local Outreach:
Build relationships with local schools, libraries, and community centers to generate leads and partnerships.
Organize and promote events, such as open days, workshops, or webinars.
6. Analytics and Reporting:
Track website and social media metrics using tools like Google Analytics.
Provide regular updates on campaign performance and key insights.
Recommend improvements based on data analysis.
Skills and Qualifications:

Essential:
Proven experience in digital marketing, social media management, or a related field.
Proficiency with marketing tools like Canva, Mailchimp, and Meta Ads Manager.
Strong written and verbal communication skills.
Familiarity with WhatsApp or Viber for business communication.

Ability to analyze and interpret data to drive marketing decisions.

Desirable:
Knowledge of the education sector or experience marketing to parents/guardians.
Basic graphic design or video editing skills.
Experience using CRM tools like HubSpot or Zoho.

Personal Attributes:
Creative and innovative thinker.
Friendly and approachable, with excellent interpersonal skills.
Highly organized, with the ability to manage multiple projects simultaneously.
Passionate about education and making a difference in children’s lives.

Benefits:
Flexible working hours.
Opportunity to work in a dynamic and rewarding sector.
Training and development opportunities.

How to Apply:
To apply for this role, please send your CV and a cover letter and for us to reach out directly send your WhatsApp/Viber number.