Digital Marketing Specialist - Flexible Role with Growth Potential

Job Description:

We are seeking a Digital Marketing Specialist with a minimum of 5 years of experience to amplify our cybersecurity startup brand’s online presence and effectively engage our target audience. This is a flexible role, available as part-time or full-time, with the potential for fast growth for the right candidate. The ideal person will thrive in a fast-paced startup environment, manage digital marketing independently, excel in SEO, content creation, social media, email marketing, and digital advertising, and contribute to building a strong digital presence from the ground up.

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Roles and Responsibilities:

• SEO Management: Conduct keyword research, implement SEO strategies, optimize website content, and monitor performance using tools like Google Analytics and SEMrush.
• Content Creation: Write blog posts on cybersecurity trends, create engaging media for social posts, and maintain a content calendar.
• Social Media Marketing: Develop and execute social media strategies, create and schedule posts, engage with followers, and maintain the brand voice.
• Email Marketing: Design and execute email campaigns using HubSpot, analyze performance, and optimize engagement and conversions.
• Digital Advertising: Manage PPC and display ads, utilize retargeting strategies, and maximize ROI while adhering to branding standards.
• Market Research & Reputation Management: Monitor market trends and competitors, manage online reviews, and promote customer testimonials.

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Required Skills:

• Experience: Minimum of 5 years in digital marketing roles, preferably in a startup or fast-paced environment.
• SEO & SEM Proficiency: Experience with tools like Google Analytics, SEMrush, or Ahrefs.
• Content Creation: Strong writing skills and basic graphic design proficiency.
• Social Media Expertise: Familiarity with tools like Hootsuite, with a focus on engagement and brand awareness.
• Email Marketing: Expertise in HubSpot and campaign optimization.
• Technical Skills: Knowledge of HTML or Framer is a strong advantage.
• Adaptability: Ability to adapt to evolving priorities and contribute to a growing brand.
• Analytical Skills: Measure and evaluate campaign performance effectively.

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Tools:

• Content Management Systems (e.g., WordPress), SEO tools (e.g., SEMrush), HubSpot, and social media management platforms (e.g., Hootsuite).
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About Us:

Sky BlackBox is a dynamic Australian cybersecurity startup specializing in Vendor and Supply Chain Risk Management. Leveraging advanced AI, we transform risk management into business opportunities, delivering innovative solutions for organizations worldwide. As a startup, we offer a collaborative and fast-paced work environment where your contributions will directly shape our success. Sky BlackBox celebrates diversity and fosters an inclusive environment for all employees.