Ecom Expert - FB Ads and Social media

About Us:
Quoss and EasyMixer are innovative tapware brands offering solutions that transform traditional two-tap systems into sleek, modern single-mixer designs without breaking walls or tiles. Our flagship products are designed for homeowners and plumbers seeking hassle-free bathroom and kitchen upgrades. With a strong presence in the e-commerce space, we are expanding our reach and need a dynamic professional to elevate our online marketing efforts.

We are seeking a results-driven E-Commerce Expert with a focus on Facebook Ads and Social Media Marketing to manage and optimize our online advertising campaigns. The ideal candidate will bring proven strategies to drive customer acquisition, increase conversions, and scale revenue for Quoss and EasyMixer. You’ll play a pivotal role in developing and executing marketing campaigns that resonate with DIYers, plumbers, and homeowners.

Facebook Ads:
Develop, execute, and optimize high-converting Facebook ad campaigns to drive traffic, leads, and sales.
Conduct thorough audience research to target key demographics effectively (e.g., DIY enthusiasts, plumbers, homeowners).
Create compelling ad creatives and ad copy tailored to our unique product offerings.
Continuously monitor and analyze campaign performance using tools like Facebook Ads Manager, ensuring ROAS targets are met or exceeded.
Implement A/B testing for creatives, copy, and targeting strategies.
Stay updated with the latest Facebook advertising trends and algorithm changes.
Social Media Management:
Create and manage a content calendar for Instagram, Facebook, and YouTube to build brand awareness and community engagement.
Plan and execute organic and paid social media strategies aligned with the company’s goals.
Engage with followers by responding to comments, messages, and user-generated content to foster brand loyalty.
Collaborate with the creative team to design visually appealing and on-brand social media content.
E-Commerce Strategy:
Work collaboratively to improve the customer journey and drive higher conversion rates on easymixer.com.au.
Optimize product listings, landing pages, and CTAs for better ad performance.
Leverage analytics tools (Google Analytics, Meta Pixel) to track and report campaign performance and identify improvement opportunities.
Develop and implement strategies for retargeting campaigns and upselling.