Digital Marketing and Social Media Specialist

Position Overview
Are you skilled at creating engaging content? Do you excel at building effective lead funnels and connecting with audiences on social media? If so, we want to hear from you!

We are looking for a dynamic Digital Marketing and Social Media Specialist to help grow our brand. This role involves designing and implementing social media campaigns that drive engagement, generate leads, and convert followers into loyal customers. We’re seeking someone who is creative, strategic, and highly organized to ensure deliverables are completed on time and achieve impactful results.
Roles and Responsibilities
? Social Media Growth:
? You will be focused on increasing followers, engagement, comments, likes, shares, etc.
? Social channels currently include: Instagram, Facebook, TikTok and YouTube
? Content Creation:
? You will be responsible for content creation which could include: static graphics, image carousels, posts, stories, reels, and editing of original content, short form or long form text/articles, landing pages, etc. Keeping our brand image and voice consistent across our platforms is essential. Represent the brand correctly on each platform (IG, FB, TikTok and YouTube).
? Manage content across platforms/channels and keep a content calendar.
? Create landing pages and funnels (knowledge of Kajabi Funnels is a plus)
? Create paid ad campaigns within IG, FB, YouTube etc.
? Analytics & Tracking:
? Track key metrics for each channel and report weekly to the CEO
? Use metrics to identify trends, areas of improvement and areas of expansion
? Track new customers through a funnel to identify where they are coming from.
? Learning new trends & staying up to date:
? Stay up to date on social media trends for quick implementation.
? Community Management:
? Engage with comments across all platforms. Send project inquiries to the correct team member and help solve any problems.
? Promote Products/Services Organically Through Social:
? Create strategies and content plans to sell company products/services. Bonus compensation is part of this plan, and your success with this area of your position will directly correlate to your higher income.

Metrics for Success (KPIs)
? Minimum 1 “post” on each social media channel each day
? Minimum (5) comments under each CTA Post
? (5) CTA DM’s from IG Stories each week
? IG Engagement Growth of 5% per month
? FB Group engagement of 5% per month
? TikTok engagement of 5% per month
? (3) YouTube customer inquiries per week
? (3) new Service Bookings/ purchases via any social media per month

Required Skills and Proficiencies
? 2 years (minimum) experience with social media strategy and management.
? 2 years (minimum) experience with social media paid ads management.
? Instagram, Facebook, YouTube content expert. TikTok knowledge is a plus.
? Canva or equivalent graphics software expert
? Creative, with an eye for good design (balance, composition, color palette, etc.)
? Availability to monitor social media channels daily, including evenings and weekends as needed
? Experience managing a social content calendar, paid social advertising campaigns and social activity monitoring
? Experience analyzing and summarizing metrics/data to identify trends and make recommendations
? Organized
? A self-starter with the willingness and desire to figure things out and get the job done
? Strong interpersonal skills with ability to work well with your teammates.
? Preference for working in a fast-paced, entrepreneurial environment
? Commitment to providing a high level of customer service
? This is not required, but if you have any photography or videography skills, or photoshop experience, please make sure to let us know.
? Reliable internet connection
? Reliable and distraction-free work environment
? English language skills of level 3 (Professional working proficiency) or higher