Director of Marketing – Optometry Clinics **Salary Role**

IMPORTANT: If interested, do not send a generic response. Provide a written tailored 1 paragraph response that shows your unique capabilities and interest in this exact role and send a couple of minute video highlighting your experience. You are welcome to work your local time hours but will be expected to communicate at convenient times in EST. Share your hourly expectations (CDN $/hour). If these instructions are not followed, you will not be considered for the role. We look forward to hearing from you. Thank you!

**About Us**

We are a leading optometry group operating five successful clinics with a commitment to exceptional patient care and innovation. Our dedicated team of over 40 professionals, including highly skilled doctors, provides a range of services, including specialty offerings with significant growth potential. We are seeking a seasoned Director of Marketing who understands the nuances of patient acquisition, retention, and referrals to take our business to the next level.

This role is ideal for a marketing executive with extensive experience in medical or dental services, a proven track record of generating new patient leads, and a deep understanding of driving revenue through both external campaigns and internal systems.

**Key Responsibilities**

Strategic Leadership

• Develop a comprehensive marketing strategy focused on patient acquisition, retention, and referral growth.
• Identify and prioritize marketing opportunities that align with business objectives and revenue targets.
• Lead branding initiatives to position the clinics as the go-to choice for eye care in the community.

Lead Generation & Campaign Management

• Design multi-channel campaigns (SEO, PPC, social media, email, and more) to generate high-quality leads and increase appointments.
• Promote specialty services to increase awareness and drive revenue growth.

SEO & Digital Advertising

• Optimize our digital footprint, including the website and Google My Business listings, for search engines and local searches.
• Plan, execute, and monitor paid advertising campaigns with a focus on maximizing ROI.

Patient Retention & Referrals

• Create programs to enhance patient retention and encourage referrals through exceptional communication and engagement.
• Develop referral marketing initiatives targeting partner organizations and community groups.


Email Marketing & CRM Utilization

• Leverage patient databases to create segmented email campaigns tailored to drive engagement, reactivations, and new bookings.
• Establish automated workflows to nurture patient relationships and encourage ongoing care.

Analytics & Continuous Improvement

• Monitor and analyze performance metrics across all campaigns, reporting results and actionable recommendations to the CEO.
• Regularly review and refine strategies to ensure maximum efficiency and effectiveness.

Team Building & Collaboration

• Build and lead a high-performing marketing team, ensuring alignment with business goals and delivering measurable results.
• Collaborate with clinical and administrative teams to ensure cohesive messaging and alignment with patient care standards.

**Qualifications**

• 10+ years of marketing leadership experience in healthcare, dental, or medical services, with a focus on patient acquisition.
• Proven expertise in scaling lead generation efforts through SEO, PPC, and email marketing.
• Hands-on experience with CRM platforms (e.g., HubSpot, Salesforce), Google Ads, and marketing analytics tools.
• Deep understanding of referral programs and patient retention strategies.
• Exceptional strategic thinking with the ability to execute tactical initiatives.
• Data-driven mindset with a track record of improving marketing KPIs and ROI.
• Outstanding communication and leadership skills.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).